Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

1.0Km 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

1.0Km 2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.0Km 2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Ilmin Art Museum (일민미술관)

1.1Km 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Luii (루이)

1.1Km 2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Seoul Museum of Art (서울시립미술관(서소문본관))

1.1Km 2024-06-19

61 Deoksugung-gil, Jung-gu, Seoul
+82-2-2124-8800

The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.

Modern Shabu House Gwanghwamun D Tower Branch (모던샤브하우스 광화문D타워점)

1.1Km 2025-12-02

17 Jong-ro 3-gil, Jongno-gu, Seoul

Located in Jongno-gu, Modern Shabu House Gwanghwamun D Tower Branch offers a selection of specialty broths to enjoy unlimited beef, pork, and vegetables. The restaurant serves four cuts of pork and beef in every course. The interior is designed with natural materials like earth, stone, and wood, inspired by the fluid process of cooking ingredients like meat and vegetables in a pot. The design reflects the natural movement and flow of ingredients as they cook together. The restaurant also has a range of private rooms, making it a popular choice for families with children and for gatherings, providing a comfortable dining experience.

Insadong Cultural Street (인사동 문화의 거리)

1.1Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Imun Seolnongtang (이문설농탕)

1.1Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Korea Samgyetang (고려삼계탕)

1.1Km 2024-06-19

1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376

Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)] - Area information - Korea travel information