Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

697.3M 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Samwon Ilsik (삼원일식)

702.1M 2021-03-19

32, Mugyo-ro, Jung-gu, Seoul
+82-2-777-3680

This is a Japanese cuisine located in Cheonggyecheon Stream, Seoul. This restaurant is one of Mugyo-dong's best kept secrets. The best menu at this restaurant is codfish stew.

Artbox - Jongno 3(sam)-ga Branch [Tax Refund Shop] (아트박스 종로3가)

703.3M 2024-04-17

126, Jong-ro, Jongno-gu, Seoul

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Jeongdok Library (서울특별시교육청 정독도서관)

705.8M 2021-05-08

48, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-2011-5799

Jeongdok Library opened in January 1977 on the former site of the Gyeonggi High School in Bukchon, Jongno-gu, Seoul. As a public city library, it boasts little under half a million books and 16,300 reference materials. The Seoul Education Museum in the library houses a collection of 12,000 reference materials.

In addition to basic library functions (lending books and offering archives and reading rooms to the public), the library runs various cultural programs such as monthly lectures by invited authors, photo exhibitions, reading seminars, and music/dance performances.

Gwanghwamun Plaza (광화문 광장)

707.3M 2025-03-13

172 Sejong-daero, Jongno-gu, Seoul
+82-2-120

Gwanghwamun Plaza was opened to the public in August 2022 after renovation. Sejong-ro, the main street of Seoul with 600 years of history, has been reborn as a space for historical and cultural experiences by restoring Yukjo Street. Woldae (Elevated Ceremonial Stage) was reconstructed at the entrance of the "Plaza that Recovers the History of Gwanghwamun," and the statue of Haetae, an imaginary animal that judges good and evil, has been restored. In addition, traces of Yukjo Street, the main street of Hanyang in the past, were restored in the ‘Plaza that recreates the scenery of Yukjo Street’ near Sejong-ro Park, with a scale model installed. This is an excellent place for a stroll with beautiful scenery, including Gyeongbokgung Palace and Bugaksan Mountain.

National Museum of Modern and Contemporary Art, Seoul [MMCA Seoul] (국립현대미술관 서울관)

713.0M 2023-06-23

30, Samcheong-ro, Jongno-gu, Seoul
+82-2-3701-9500

The National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) opened in 2013 as a city venue of the MMCA, which opened in 1986 in Gwacheon. The museum site was where many of Korea’s historical and political developments were achieved, both during the Joseon dynasty and after the Korean War. The Seoul venue of MMCA stands out from other museums through its use of Korea’s traditional architectural concept of "madang," a spacious courtyard where people can come and gather to socialize. The exterior of the building stands in harmony with the surrounding landscape. Inside, the museum is equipped with many facilities, including a reference center, project gallery theater, and multipurpose hall. MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public.

Osulloc - National Museum of Modern and Contemporary Art Branch [Tax Refund Shop] (오설록 현대미술관)

713.6M 2024-04-23

30, Samcheong-ro, Jongno-gu, Seoul

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Statue of Admiral Yi Sun-Shin (충무공 이순신 동상)

715.5M 2024-03-04

175, Sejong-daero, Jongno-gu, Seoul

The Statue of Admiral Yi Sun-Shin can be found at Gwanghwamun Square in Seoul. Admiral Yi Sun-shin (1545-1598) was a naval commander who served during the Japanese invasion of Korea (also known as Imjin War: 1592-1598). The undefeated admiral achieved 23 victories against the Japanese navy using innovative tactics, and he is thus considered as one of the greatest generals in the history of Korea. Admiral Yi’s likeness can be found on the 100 won coin.

Songa Myeongga (손가명가)

722.3M 2021-03-19

13, Dadong-gil, Jung-gu, Seoul
+82-2-777-1013

This Korean cuisine is located near Euljiro 1(il)ga Station, Seoul. It is a popular restaurant for group dinners. The representative menu is pork and kimchi stew.

The Place Seoul (traditional Korean-style guesthouse) / 복합한옥공간 곳

725.1M 2025-03-05

52-11 , Gyedong-gil, Jongno-gu, Seoul
+82-10-3255-1289

The Place Seoul in Gye-dong, Jongno-gu, Seoul, is a meeting place of traditional and modern Korea. It has a yard with a beautiful 80 year-old dogwood tree, and a small garden in which guests can enjoy the passage of the seasons. The Place Seoul is an environment-friendly place which uses eco-friendly consumables such as toilet paper and shampoo. Breakfast is simple and healthy. There are many good cafes in nearby Bukchon, and local tourist attractions include the National Palace Museum of Korea and the National Museum of Modern and Contemporary Art.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information