Matthew Chang Anguk (메튜장 안국)

15.2Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

The Sool Gallery (전통주갤러리)

15.2Km 2025-06-19

18 Bukchon-ro, Jongno-gu, Seoul

The Sool Gallery is an exhibition and experience space for traditional Korean liquor, established to promote the taste, style, and cultural values of the time-honored traditional Korean liquor. It provides various information about traditional Korean liquor for consumers or international tourists who can rarely obtain such information elsewhere. In addition, it provides traditional liquor education and business counseling to food service businesses and sales experts to continuously create demand for traditional liquor and expand the market. It is run by experts specializing in traditional liquor, including traditional liquor sommeliers, and it holds events to introduce various traditional liquors with different themes every month, as well as tasting events. Moreover, according to the monthly changing “Recommended Traditional Liquor by Month,” it displays a drinking glass and a bottle of the month recommended by the Korea Craft & Design Foundation.

HANSIK Space E:eum (한식문화공간 이음)

15.2Km 2025-11-11

18 Bukchon-ro, Jongno-gu, Seoul

HANSIK Space E:eum, located in Jongno, is a cultural space operated by the Korean Food Promotion Institute. It offers visitors an opportunity to delve into Korean cuisine through exhibitions, performances, educational programs, and a library.

Volvik [Tax Refund Shop] (볼빅)

15.2Km 2024-08-20

315, Dongsomun-ro, Seongbuk-gu, Seoul

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Ilmin Art Museum (일민미술관)

15.2Km 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Appenzeller Noble Memorial Museum (배재학당 역사 박물관)

15.2Km 2022-10-14

19, Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-319-5578

The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

15.2Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Bukchon Cultural Center (북촌문화센터)

15.2Km 2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Bukchon Cultural Center, located in a hanok, was established to offer traditional cultural experience opportunities for visitors to the area. The programs include tea ceremony, handicraft, and gugak as well as a Public Relations Exhibition Hall introducing Bukchon culture and hanok. Also, the center houses a space and a pavilion for visitors to relax while traveling.

Eight Scenic Views of Bukchon (북촌 8경)

15.2Km 2024-03-18

37, Gyedong-gil, Jongno-gu, Seoul
+82-2-2148-4161

The Eight Scenic Views of Bukchon can be found at the Bukchon Hanok Village between Gyeongbokgung Palace and Changdeokgung Palace. Bukchon was historically a district where the aristocracy of Joseon had resided in, so it is still home to a large number of traditional dwellings, called hanok in Korean. The eight views are as follows: No. 1, view of Chengdeokgung Palace; No. 2, view of Wonseo-dong Handicraft Road; No. 3, view of the Gahoe-dong area; No. 4, view from the hill at Gahoe-dong (Bukchon Observatory); No. 5, the view of the road uphill at Gahoe-dong; No. 6, the view of the road downhill at Gahoe-dong; No. 7, the view at house number (beonji) 31, Gahoe-dong; No. 8, the view of the stone stairway at Samcheong-dong.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information