Euljiro Nogari Alley (을지로 노가리골목)
13.9Km 2025-11-06
Eulji-ro 129, Jung-gu, Seoul
Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.
Amorepacific Museum of Art (아모레퍼시픽미술관)
13.9Km 2024-12-31
100 Hangang-daero, Yongsan-gu, Seoul
Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.
Sewoon Plaza (세운상가)
13.9Km 2025-12-16
159 Cheonggyecheon-ro, Jongno-gu, Seoul
Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.
◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.
Myeongdong Guesthouse Como (명동게스트하우스 꼬모)
13.9Km 2024-12-23
12 , Toegye-ro 24-gil, Jung-gu, Seoul
+82-2-755-5437
Como is a guesthouse in Jongno-gu, Seoul, just 3-minute’s walk away from Myeongdong Station on Line 4. Como is particularly popular with foreign travelers: staff are fluent in English and Chinese, and luggage storage is free of charge. Rooms come in different sizes to cater from single travelers to family groups, and all have a separate bathroom and toilet. Must-see local sights such as Namsan Seoul Tower, Sungnyemun Gate, and Namdaemun Market are easily reached by car or bus.
Namsan Cable Car (남산 케이블카)
13.9Km 2024-10-25
83 Sopa-ro, Jung-gu, Seoul
+82-2-753-2403
Namsan Cable Car provides a panoramic view of downtown Seoul. The cable car has been in operation for over 40 years, taking tourists and residents alike to Namsan Seoul Tower, one of the most representative tourist attractions in the city.
Hyosajeong Pavilion (효사정)
13.9Km 2025-01-13
55, Hyeonchung-ro, Dongjak-gu, Seoul
+82-2-820-9848
Hyosajeong Pavilion is where Nohan, the second vice premier of the Joseon dynasty during King Sejong and King Sejo’s reign, stayed. After he lost his mother, he built the pavilion to mourn at her grave while still being able to see his father’s grave in Gaeseong to the North. His brother-in-law, then Minister of the Interior, Gang Sa-deok named the pavilion “Hyosajeong,” which means pavilion of filial piety.
In order to find the original location of the pavilion, poems by Jeong Inji and Seo Geojeong and an old map of Korea were referenced, but the pavilion was not found because the surrounding landscape had changed too much. As a result, a location was selected and the pavilion was reconstructed at its current location. The house is 3 kan* in the front and 2 kan* on the side. The roof is a hip-and-gable roof. The pavilion has one room with under floor heating and a railing around the pavilion
(* kan: a traditional measurement that corresponds to the space between two columns)
Myeong-dong Ttungttungi Jokbal (명동뚱뚱이족발)
14.0Km 2024-10-15
9, Toegye-ro, 20-gil, Jung-gu, Seoul
+82-2-778-8998
One of the old restaurants in Myeong-dong featured in Korean gourmet programs. This Korean dishes restaurant is located in Jung-gu, Seoul. The most famous menu is braised pigs' feet.
Naksan Park (낙산공원)
14.0Km 2025-12-16
41 Naksan-gil, Jongno-gu, Seoul
+82-2-743-7985
Naksan Mountain (alt. 125 meters) is one of the four inner mountains of Seoul, and can be accessed by following the road leading to the mountain entrance from Daehangno and Dongdaemun. It was also called Naktasan Mountain, which can be translated to Camel Mountain, because the terrain resembled a camel's back. It also had another name, Taraksan Mountain, “tarak” meaning fermented milk, because there was a royal ranch in the area that supplied milk to the palace. After the 1960s, the original appearance of Naksan Mountain disappeared due to apartments and dense housing, and the Seoul Metropolitan Government established a restoration plan. As part of this plan, a park project was carried out, and it opened Naksan Park in July 2002. Currently, Naksan Park has established itself as a resting place for citizens to feel the beautiful atmosphere of Hanyangdoseong, or the Seoul City Wall, and green forests. It has gained much popularity as a place for seeing the most beautiful night view in Seoul.
◎ Travel Information to Discover Hallyu’s Charm - Netflix Series "KPop Demon Hunters (2025)"
The fortress walls at Naksan Park served as the backdrop for Rumi and Jinu’s conversation in the Netflix series "KPop Demon Hunters." The view of the walls and the cityscape beyond adds to the unique atmosphere of the show, and visiting Naksan Park in person offers an expansive and memorable view of Seoul’s city center.
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