K-Royal Culture Festival (궁중문화축전)

2.5Km 2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

Palace Royal Guard Changing Ceremony (수문장 교대의식)

2.5Km 2025-07-11

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3210-1645

In the Joseon dynasty, the royal guards of the palace were gatekeepers who were responsible for guarding the the main gates of Gyeongbokgung Palace as well as the main gates of the city such as Heunginjimun Gate and Sungnyemun Gate. The royal guards worked in shift duties and were in charge of opening and closing Gwanghwamun Gate. Before the royal guard system was enforced in 1469, the palace gates were protected by soldiers of the central army. The Palace Royal Guard Changing Ceremony held at Gyeongbokgung Palace and the Gwanghwamun area reenacts the guard-changing procedure that took place during the Joseon dynasty, along with the reproduction of costumes and weapons, based on historical records.

HiKR Ground (하이커 그라운드)

2.5Km 2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

We Ride (위라이드)

2.5Km 2023-07-28

40 , Cheonggyecheon-ro, Jung-gu, Seoul

"The best way to tour Seoul"
With WeRide's certified tour guides, travelers can experience unforgettable memories by riding an electric bicycle to attractions hidden all over Seoul. The tour takes 2 hours and 30 minutes, and participants can safely tour around Seoul with a professional guide. The fun of electric bicycles adds to the joy of the guide's story of Korean culture. If there are guests who cannot ride bicycles, they can use electric rickshaws. There is also a bicycle rental service for bicycle riders traveling in Korea.

Mediround.Corp (주식회사 메디라운드)

2.5Km 2025-10-23

10F, Unit B1031, 8, Gangnam-daero 69-gil, Seocho-gu, Seoul

Mediround is a specialized infrastructure service company providing expert assistance (HELP) for attracting international patients.

- H (Human Resource): Matching medical interpreting and customer service (CS) personnel
- E (Education): Training and development of professionals for international patient attraction
- L (Logic): Registration of international patient attraction institutions and setting up attraction business infrastructure
- P (Promotion): Development of international patient attraction products and global promotion

Mediround operates the international medical coordinator subscription service, Mycoordy. Mycoordy offers information on Korean medical institutions, online consultation, reservation services, interpretating support, and payment services.

MJ FLB ((주)엠제이에프엘비)

2.5Km 2025-10-23

#809, 8F, 40 Cheonggyecheon-ro, Jung-gu, Seoul

MJ FLB attracts foreign patients in eight medical specialties (plastic surgery, dermatology, dentistry, ophthalmology, gynecology, men's urology, orthopedics, and physical checkups), mainly targeting Chinese-speaking clients. It provides dedicated reservation and consultation services to foreign patients. Additionally, it has professional Chinese medical interpreters to ensure smooth communication between the hospital staff and patients, thus ensuring an efficient treatment. MJ FLB attracts foreign patients through customized social media promotions and marketing collaborations with influencers who have experienced its hospital services.

Gwanghwamun Gate (광화문)

2.6Km 2024-12-04

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Built in 1395 under the reign of King Taejo, the first king of the Joseon dynasty, Gwanghwamun Gate is the southern gate of Gyeongbokgung Palace. It is also the main gate of the palace, therefore larger and fancier in comparison to the other gates. Gwanghwamun Gate consists of three arched gates; the center gate was used by the king, while the other two were used by the crown prince and royal officials. The tall granite walls of the gate serve as a platform for the wooden gate tower that watches over the city. The gate has a sign with its name written at the top center of the gate tower.

Gwanghwamun Gate went through several damages and restorations over the course of history. It was first severely damaged during the Imjin War (1592-1598) and was not restored until the reconstruction of Gyeongbokgung Palace in 1864. Under the Japanese administration, the gate was demolished and relocated to the north of the palace's eastern gate, followed by series of damages during the Korean War (1950-1953). In 1968, Gwanghwamun Gate was relocated back to the south of the palace and was rebuilt using concrete; however, the gate’s position was shifted a few meters away from its original location. In 2006, a major reconstruction project took place to restore Gwanghwamun Gate to its original state and location, disassembling the structure completely and replacing concrete with granite and wood. After three years and eight months of construction, Gwanghwamun Gate was fully restored to its original form and was open to the public on August 15, 2010.

Beauty Play (뷰티플레이)

2.6Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Myeong-dong (명동)

2.6Km 2024-05-17

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.

Myeong-dong Tourist Information Center (명동관광정보센터)

2.6Km 2023-01-03

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong Tourist Information Center provides information on traveling, shopping, attractions, and more in Seoul. Service is provided in Korean, English, Japanese, and Chinese. The center also offers experience programs like using Hangeul stamps.

K-Royal Culture Festival (궁중문화축전) - Area information - Korea travel information