PKM Gallery (PKM갤러리)

1.8Km 2024-03-18

40 Samcheong-ro 7-gil, Jongno-gu, Seoul

PKM Gallery, now providing 397 square meters of exhibition space, includes a main building with a maximum x_height of 5.5 meters comprising two upper stories and a two-story basement. PKM+, an annex built in 2018, has one upper story and a basement floor and is equipped with a boutique-like gallery space.
The gallery not only exhibits the works of leading figures in Korean contemporary art, but has also succeeded in introducing renowned international artists to the Korean audience. As an incubator for emerging young artists, PKM Gallery has been organizing exhibitions to encourage their growth as leading artists of the next generation. PKM gallery, the first among the Korean galleries invited to participate in the Frieze Art Fair in 2004, played a major role in advancing Korean contemporary art to the global art market.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

1.8Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Semi Jewelry [Tax Refund Shop] (새미쥬얼리)

1.8Km 2024-04-22

121-1, Jong-ro, Jongno-gu, Seoul

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Matthew Chang Anguk (메튜장 안국)

1.8Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Korea Furniture Museum (한국가구박물관)

1.8Km 2025-10-24

121 Daesagwan-ro, Seongbuk-gu, Seoul

The Korea Furniture Museum, located on a hill in Seongbuk-dong, Seoul, is a special museum that displays items related to Korea's traditional living culture. The museum exhibits wooden furniture made in the late Joseon dynasty by material (persimmon tree, maple tree, paulownia tree, zelkova tree, pine tree, papers, etc.), by the type of space (men’s quarters, women’s quarters, kitchen, etc.), and by regional characteristics. It also exhibits interior decorations, flower walls, chimneys, and yards, as well as ten traditional Korean houses.
This museum operates through a guided tour (maximum of 20 people per group) only, suitable for showing Korea's housing culture that harmonizes furniture and nature. The old household items, “furniture,” are displayed in rooms outside glass storage boxes, allowing visitors to experience a beautiful traditional culture.
Since it was selected as the official luncheon venue for the spouses of leaders of 20 countries at the 2010 G20 Seoul Summit, there has been a steady stream of state guests and worldwide celebrities, including Chinese President Xi Jinping and his wife, the German President, the Prime Minister of Hungary, the Prime Minister of Singapore, the King and Queen of Belgium, the King of Sweden, the head of the IMF, and movie stars Brad Pitt, and Victoria Beckham.

In addition, it was selected as the "most beautiful museum in Seoul” by CNN in 2011. The museum also served as an interview location for BTS members, who are receiving global attention. As such, it is attracting attention as a representative tourist destination in Seoul and a cultural space preferred by government ministries and companies. Tours require reservations, which can be made through the website.

Isae - Insa Branch (No. 2) [Tax Refund Shop] (이새 인사2호)

1.8Km 2024-04-18

30-1, Insadong-gil, Jongno-gu, Seoul

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Ssamzigil (쌈지길)

1.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Aēsop - Samcheong Branch [Tax Refund Shop] (이솝 삼청)

1.8Km 2024-04-17

58-3, Samcheong-ro, Jongno-gu, Seoul

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HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

1.8Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

1.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

PKM Gallery (PKM갤러리) - Area information - Korea travel information