Matthew Chang Anguk (메튜장 안국)

1.5Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Dongdaemun Design Plaza (동대문디자인플라자 (DDP))

1.5Km 2024-10-24

281 Eulji-ro, Jung-gu, Seoul

Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.

Namsan Octagonal Pavilion (남산 팔각정)

1.5Km 2021-06-19

105, Namsangongwon-gil, Yongsan-gu, Seoul

Originally known as Unamjeong Pavilion, the pavilion was built in 1959 to commemorate Rhee Syngman. It was demolished by the 4.19 movement in 1960 and was rebuilt on November 11, 1968. This pavilion now sits atop Namsan Mountain, with views covering the entirety of Seoul below. As it is a prime spot to view the first sunrise of the year, the annual sunrise festival takes place every New Year's Day.

Dongdaemun History & Culture Park (동대문역사문화공원)

1.5Km 2024-11-27

281 Eulji-ro, Jung-gu, Seoul

Dongdaemun History & Culture Park is a park established on the former site of the Dongdaemun Stadium. It serves as a thematic park showcasing the history and culture of Seoul, while also providing a space to experience modern design and culture. During the park's development in 2008, numerous artifacts from the Joseon dynasty, including The Two Floodgates, the Chiseong Castle, Military Training Agency, and over 1,000 relics from the Joseon era, were excavated. Alongside the park, there is the Dongdaemun Design Plaza (DDP) and the Relic area.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.5Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Nakseonjae Hall (낙선재)

1.5Km 2021-09-30

99, Yulgok-ro, Jongno-gu, Seoul

Located inside Changdeokgung Palace, Nakseonjae Hall is a one-story structure built in ikgong style (bird wing-shaped eaves placed on top of the pillars) with a hip tiled and gable roof. It has 6 kan in the front and 2 kan (traditional unit of measurement of the space between pillars) to the sides. It originally belonged to the nearby Changgyeonggung Palace, but came to be considered a part of Changdeokgung Palace in more recent years.

The hall was constructed in 1846 (12th year of King Heonjong’s reign) and it is collectively called Nakseonjae together with the adjacent Seokbokheon Hall and Sugangjae Hall.

Behind the building is a flower garden made of stacked large stones. The chimney, the flowers, and the oddly shaped stones harmoniously blend into one another to create an outstanding landscape gardening.

Jeongdong Observatory (정동전망대)

1.6Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Changdeokgung Injeongmun Gate (창덕궁 인정문)

1.6Km 2025-01-14

99, Yulgok-ro, Jongno-gu, Seoul

Serving as the main gate of Injeongjeon Hall, Injeongmun Gate was established in 1405 (5th year of King Taejo’s reign during the Joseon dynasty). Later on, the gate was destroyed by multiple fires during the Imjin War (Japanese invasion of Korea in 1592), therefore current form of the establishment displays designs that are more often seen in the late 19th century's. In addition, a lot of subsidary marks and buildings are removed from the original places and relocated passing the time, however, still remains to represent prestigious ambience.

Injeongmun Gate served as the place for several coronation ceremonies of kings, prince's succession of throne, and many other national affairs celebrated by the royal members who gathered and aligned around this gate.

Luii (루이)

1.6Km 2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

KT Square (KT스퀘어)

1.6Km 2021-07-08

178, Sejong-daero, Jongno-gu, Seoul

KT Square is a multi-complex that offers various cultural performances as well as hands-on experiences of the latest in IT technology. Gallery 130 showcases the history of KT Corp.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information