1.3Km 2025-05-20
99 Sejong-daero, Jung-gu, Seoul
+82-2-3396-4625
Jeongdong Culture Night is dedicated to promoting the history and culture of Jeongdong, a neighborhood in Jung-gu, Seoul. The festival programs allow participants to understand how the history is connected to today's culture and offers an opportunity to view Jeongdong's cultural facilities in a different perspective.
1.3Km 2024-12-27
100 Toegye-ro, Jung-gu, Seoul
Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist
Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.
1.3Km 2025-12-10
35-4 Bukchon-ro 5ga-gil, Jongno-gu, Seoul
Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe's serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.
1.3Km 2021-07-29
54, Samcheong-ro, Jongno-gu, Seoul
+82-2-735-8449
The Kukje Galley has been committed to presenting the work of significant Korean and international contemporary artists to the public since 1982. The gallery has established itself as a leading venue for international exhibits such as Helen Frankenthaler, Sam Francis, Jim Dine, Frank Stella, Robert Mangold, Anthony Caro, Cy Twombly, Edward Ruscha, Anselm Kiefer, Joseph Beuys, and Bill Viola, attracting enthusiastic responses from both the public and the media.
The gallery has placed emphasis on collaborations between artists, galleries, and art dealers around the world and nurturing upcoming artists by sponsoring their artwork and giving them international exposure.
1.4Km 2025-04-07
63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234
Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.
1.4Km 2021-08-26
138, Sopa-ro, Jung-gu, Seoul
+82-2-758-2150
Namsan Arts Center, reopened as a creative space in Seoul in September 2009. It redefined the colors and characteristics of the theater, aiming for a modern theater production center centered on creative premieres, a contemporary performance venue where visitors can feel the pulse of the times, and a theater capable of various experiments.
Namsan Arts Center Drama Center is the first modern folk theater in Korea and the oldest performance hall in which the original architectural form has been preserved. Under the concept of "Contemporary & New Wave," the center continues to produce domestic original plays, and through active exchanges with excellent overseas theaters, build a repertoire of high-quality works that can read domestic and overseas trends, and present contemporary cultural diversity.
1.4Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
1.4Km 2025-07-14
28 Toegye-ro 34-gil, Jung-gu, Seoul
Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.
The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.
Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.
1.4Km 2025-10-23
(2nd Floor, Hanok), 41 Bukchon-ro 12-gil, Jongno-gu, Seoul
Woojooyon Clinic takes an integrative approach considering the patient's overall health. Rather than merely treating the affected area, we listen to the patient's story, understand their daily life, and focus on identifying and correcting the root causes of imbalances in the body. Our goal is to pursue true healing and happiness by treating with a delicate touch that connects with the patient's soul. We aim to restore the body to its original state, ensuring a holistic examination of both body and mind, as well as habits and personality. Woojooyon Clinic is committed to helping patients regain a healthy life by applying the wisdom of traditional Korean medicine. We value our relationships with patients and strive to always do our best.
1.4Km 2024-05-16
Changsin-dong, Jongno-gu, Seoul
+82-2-2290-7111
Cheonggye Plaza was built on Sejong-ro Street, where Cheonggyecheon Stream begins. It was built between Dong-A Ilbo, the starting point of the Cheonggyecheon Stream restoration, and Sindap Railroad Bridge, with a length of 160 meters, a x_width of 50 meters, and a total area of 6,962 meters squared. The plaza is decorated with fountains, waterfalls, and walking paths. It was created as a place for meetings, harmony, peace, and unification, to celebrate the significance of the restoration of Cheonggyecheon Stream. A miniaturized version of Cheonggyecheon Stream is displayed here, providing an overview of the restored stream. There are also interpretive panels about the 22 bridges that cross Cheonggyecheon stream. Fountains of various shapes create beautiful scenery. Cheonggyecheon Stream is accessible from the square through stairs on the left and Cheonggye Trail on the right. There is also an 18-meter tunnel on the Cheonggye Trail, providing a unique experience for citizens entering Cheonggyecheon Stream from the plaza. After constructing Cheonggyecheon Plaza, the Seoul Metropolitan Government made it a car-free street on public holidays so that the plaza, waterside area, and streets could be used as cultural spaces for citizens to relax. A spectacular sight is created by three-color lights illuminating the fountains and a two-tiered waterfall coming down from a x_height of four meters. Palseokdam, made of eight stones from eight provinces in Korea, was laid along the waterfall's sides.