Mallijihwa Main Branch (만리지화 본점) - Area information - Korea travel information

Mallijihwa Main Branch (만리지화 본점)

1.2Km    2025-11-26

17 Jong-ro 3-gil, Jongno-gu, Seoul

Mallijihwa, which embodies the meaning "eel that travels 10,000 ri and met fire," is an eel dining brand that modernizes the depth of Korean gastronomy. The restaurant's name was inspired by the eel's remarkable strength to swim across vast oceans to its spawning grounds—so significant that it is referred to as "malli fish" in the "Donguibogam" ("A Precious Mirror of Eastern Medicine"). Hence the name, Mallijihwa specializes in serving grilled eel, which is carefully grill with briquettes. The restaurant reinterprets eel with Korean aesthetics, offering a comfortable and elegant dining experience in a space that blends traditional architectural elements with a modern twist. The dishes served here offers an outstanding dining experience where the texture of the eel melts in one's mouth, and its flavor lingers long after. Signature dishes include grilled eel rice bowls, grilled eel, eel gujeolpan (platter of nine delicacies), and eel meal courses. The restaurant also offers seasonal lunch box made with fresh, seasonal ingredients.

Modern Shabu House Gwanghwamun D Tower Branch (모던샤브하우스 광화문D타워점)

1.2Km    2025-12-02

17 Jong-ro 3-gil, Jongno-gu, Seoul

Located in Jongno-gu, Modern Shabu House Gwanghwamun D Tower Branch offers a selection of specialty broths to enjoy unlimited beef, pork, and vegetables. The restaurant serves four cuts of pork and beef in every course. The interior is designed with natural materials like earth, stone, and wood, inspired by the fluid process of cooking ingredients like meat and vegetables in a pot. The design reflects the natural movement and flow of ingredients as they cook together. The restaurant also has a range of private rooms, making it a popular choice for families with children and for gatherings, providing a comfortable dining experience.

Kyobo Book Centre Gwanghwamun (교보문고)

1.2Km    2024-12-04

1 Jong-ro, Jongno-gu, Seoul
02-3295-0312

Kyobo Book Centre is the first large-scale bookstore in Korea, and this particular store can be found next to Gwanghwamun Square. Kyobo Book Centre Gwanghwamun divides its internal area into 11 sections and organizes them in a way that allows readers to find books easily. The store also has specialized shops for stationery, digital devices, and accessories, as well as exhibition spaces and cafés.

Hottracks - Gwanghwamun Branch [Tax Refund Shop] (핫트랙스 광화문점)

1.2Km    2024-04-23

1, Jong-ro, Jongno-gu, Seoul

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Stenlee (스텐리)

1.2Km    2025-10-23

15th Floor, 1 Jongno (Kyobo Life Building), Jongno-gu, Seoul

Stenlee is a specialized agency that provides comprehensive support to medical patients, corporate groups and business delegations visiting Korea. We design and manage tailored MICE and medical programs (checkups, medical treatment, fam tours, medical trainings, seminars, incentive trips, etc) handling everything from booking to transportation, translation and interpretation. Our strength lies in optimizing schedules, cost and cultural immersion to ensure efficient results and comfortable stay for our clients.

5F N Gift [Tax Refund Shop] (5F N기프트)

1.2Km    2024-04-18

105, Namsangongwon-gil, Yongsan-gu, Seoul

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Nature Collection - Gwanghwamun Branch [Tax Refund Shop] (네이처컬렉션 광화문)

1.2Km    2024-04-18

1F, 105, Saemunan-ro, Jongno-gu, Seoul

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Namsan Seoul Tower Hanbok Culture Experience Center (남산서울타워 한복문화체험관)

1.2Km    2021-03-16

105, Namsangongwon-gil, Yongsan-gu, Seoul

Namsan Seoul Tower Hanbok Culture Experience Center is located in the lobby level (B1) of Seoul's landmark Namsan Seoul Tower. The center is designed around the theme of the Joseon dynasty, and features both large photo zones and hanbok of various styles, ranging from traditional to modern and even wedding.

Olive Young - Jongno YBM Branch [Tax Refund Shop] (올리브영 종로YBM)

1.2Km    2024-04-19

104, Jong-ro, Jongno-gu, Seoul

N Seoul Tower (남산서울타워)

1.2Km    2025-10-23

105 Namsangongwon-gil, Yongsan-gu, Seoul
+82-2-3455-9277

Namsan Seoul Tower was the first multipurpose tower to be established in Korea, effectively incorporating a sightseeing observatory into a broadcasting tower. For the past 40 years, Namsan Seoul Tower has served as an iconic landmark of Korea and a representative tourist attraction. The tower's observatory offers an unobstructed view of the whole city, allowing it to become one of the all-time favorite attractions of Seoul citizens as well as domestic and international tourists. Featured in many dramas and reality shows, it is also a fan-favorite destination. Another highlight of the tower is the Namsan Cable Car. The cable car began its operation in 1962, transferring passengers from the foot of the mountain to the base of the tower. Shuttle buses to the Namsan Cable Car from downtown Seoul are also available for visitors' convenience.

◎ Travel information to meet Hallyu’s charm
In TXT’s content “TALK X TODAY,” the youngest members, Huening Kai and Taehyun, enjoyed a day out in their school uniforms. They rode the cable car to the top, took pictures together, and secured their wish lock. You can purchase locks at the souvenir shop near the cable car station at the top of the mountain, where name pens are also available to write down your wishes.