Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

3.5Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

Sungnyemun Gate (숭례문)

3.5Km    2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Seosomun Historical Park (서소문역사공원)

Seosomun Historical Park (서소문역사공원)

3.5Km    2023-08-11

5, Chilpae-ro, Jung-gu, Seoul

The Seosomun Gate area, which is located outside Seosomun Gate, was used as a persecution site in the 19th century before it turned into the local park of today. Many Catholics were suppressed and martyred here, making the area a holy site for Korean Catholics. Seosomun Gate was a gateway to Chilpae Market located near Namdaemun Gate. It was always busy with passerbys and the persecution site was established outside the gate to set an example of crime punishment to all the witnesses.

On May 15, 1999, a memorial tower was raised at the center of the park in honor of the martyrs. In 2013, Seoul's Jung-gu district also founded Seosumun Holy Shrine History Museum with a memorial exhibition hall in their honor.

Leaders Dermatology Clinic Myeongdong (리더스피부과의원 명동점)

3.6Km    2025-10-23

B1 Floor, 72 Toegye-ro (Hoehyeon-dong 1-ga, SK Leaders' View Namsan), Jung-gu, Seoul

Founded in 2001 by board-certified dermatologists from Seoul National University College of Medicine, Leaders Dermatology has grown into a trusted network of over 12 clinics across Korea and internationally, with a team of more than 20 dermatologists and 150 medical professionals.
Our doctors are actively involved in global academic circles delivering lectures at renowned conferences and seminars and are dedicated to raising the bar for dermatological care. With a systematic, patient-centered approach, our mission is to become the No.1 dermatology clinic in customer satisfaction through excellence in service and results.

Chojun Textile & Quilt Art Museum (초전섬유ㆍ퀼트박물관)

Chojun Textile & Quilt Art Museum (초전섬유ㆍ퀼트박물관)

3.6Km    2024-03-06

29, Toegye-ro 16-gil, Jung-gu, Seoul

Opened in 1998, Chojun Textile & Quilt Art Museum is the only textile art museum in Korea. Visiotrs can learn about the excellence and tradition of Korean textiles by observing a wide range of domestic and international textile artworks. In addition to exhibiting its collection, the museum also holds special exhibitions as well as textile and quilt competitions, giving visitors the opportunity to get up close and personal with textile artworks.

Seoul Namsan Park (남산공원(서울))

Seoul Namsan Park (남산공원(서울))

3.7Km    2024-03-18

231 Samil-daero, Jung-gu, Seoul

Namsan Mountain rises in the heart of Seoul at an altitude of 265 meters and has been a significant landmark since the Joseon dynasty (1392-1897), leaving behind several ruins. It was heavily damaged in the early 20th century, but was partially restored in 1968 with the creation of the park. Highlights include Namsan Tower and love locks left by numerous couples. Visitors can also easily reach the top by a cable car or bus.

Starbucks Byuldabang (스타벅스 별다방)

Starbucks Byuldabang (스타벅스 별다방)

3.7Km    2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story. 

Shinsegae Department Store - Main Store (신세계백화점 (본점))

3.7Km    2025-04-07

63 Sogong-ro, Jung-gu, Seoul

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Conrad Seoul (콘래드 서울)

3.7Km    2025-01-07

10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul

The five-star Conrad Seoul, selected as one of the ‘Best New Hotels’ by Conde Nast Traveler, a world-renowned travel magazine, offers the top-class service and for the best customer experience. Strategically located in a core business district of Yeouido, Conrad Seoul is one of the four pillar buildings of the IFC (International Finance Center) Seoul. The building is directly accessible underground from Yeouido Subway Station.

Conrad Seoul has 434 guest rooms with an open, refreshing atmosphere, picturesque views, and are equipped with Apple digital devices. The hotel also houses a Grand Ballroom, restaurants which offer diverse gourmet cuisines and a top-notch wellness center.

Seoul Wave Art Center (서울웨이브아트센터)

3.8Km    2025-10-27

145-35 Jamwon-ro, Seocho-gu, Seoul

Seoul Wave Art Center is located within Jamwon Hangang Park, and focuses on promoting the relationship between the sky and earth, people and nature, and people and people. The art center opened in 2020 and has continued to host a range of new exhibitions.