17.4Km 2023-06-23
99, Sejong-daero, Jung-gu, Seoul
+82-2-2022-0600
The National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] was originally built as an annex to the National Museum of Contemporary Art. The museum specializes in seeking out and researching modern art, exhibiting and preserving it, supporting and developing educational programs, and furthering publications and international exchanges. Located within Deoksugung Palace, the center maintains a unique traditional atmosphere. The museum planned and showcased a total of 38 unique exhibitions from 1998 to 2005. Besides the exhibitions, the center has various performances such as music and mime, as well as lectures or seminars on artists' works.
17.4Km 2025-02-06
115 Toegye-ro, Jung-gu, Seoul
Migliore Shopping Mall, located in Myeong-dong, reopened in August 2024 after undergoing remodeling. It provides customers with easy access to its stores, as it is directly connected to the Myeongdong Subway Station (Seoul Subway Line 4). Myeong-dong is regarded as the shopping district for youth in their 20s. Throughout the area, signs are written in English, Chinese, and Japanese for foreign visitors. The first and the second floors function as a shopping mall, and from the 3rd to the 17th floor as a hotel, providing visitors with an opportunity to shop and stay under the same roof. The first floor of the mall features beauty and lifestyle stores and the second floor has clothing stores. This is a one-stop shopping destination for fashion items that will dress you from head to toe. Additionally, visitors can also shop for albums, magazines, and other goods featuring their favorite idols.
17.4Km 2025-10-23
892 Dongnam-ro, Gangdong-gu, Seoul
Kyung Hee University Hospital At Gangdong (KUIMS), located in Gangdong-gu, Seoul, has three university hospital organizations: the School of Medicine, the School of Korean Medicine, and the School of Dentistry. As we use an international brand name KUIMS, we prioritize the convenience and satisfaction of foreign patients. With our advanced medical technologies such as high-difficulty critical disease surgery, robotic surgery, and organ transplantation, we provide fast-track services for all treatment processes such as outpatient appointments, various tests and surgeries, and hospitalization.
In addition, we provide free 1:1 professional medical interpretation and operate a 24-hour hotline with specialized services such as the International Healthcare Center, International Lounge, and a ward for international patients only for the convenience of foreign patients.
17.4Km 2025-11-24
2nd Floor, 219 Achasan-ro, Gwangjin-gu, Seoul
YOU&I Clinic is a trusted dermatology and aesthetic clinic with extensive experience and expertise accumulated since 2006.
At YOU&I Clinic, we are committed to using authentic products, providing precise and honest treatments, and offering personalized services tailored to each individual’s needs.
We welcome clients not only from Korea but also from Japan, China, and Thailand, and offer Japanese and Chinese interpretation services. All foreign clients receive treatments at the same prices as Korean clients.
YOU&I Clinic specializes in lifting, petite procedures, and skin boosters, as well as a wide range of aesthetic skin treatments. We also provide thorough aftercare to ensure the highest level of satisfaction for every client.
17.4Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
17.4Km 2025-08-11
24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704
Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.
It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.
17.4Km 2025-11-06
83 Yeonmujang-gil, Seongdong-gu, Seoul
Located near Seongsu-dong Café Street, this is the physical store of the online editorial shop MUSINSA. The store offers affordable, high-quality clothing aimed at young adults in their 20s, with neutral colors and minimalist designs popular among Koreans. It’s also a favorite indoor date spot for couples, providing a quick overview of the latest fashion trends.
17.4Km 2024-04-16
28-1, Myeongdong 8na-gil, Jung-gu, Seoul
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17.4Km 2025-11-06
1F, 32 Seongsui-ro 18-gil, Seongdong-gu, Seoul
◎ Travel information to meet Hallyu’s charm
Youngchive Seongsu is the self-photo studio where Red Velvet’s Seulgi took photos with the staff while filming her vlog. It is known for its warm color tones, which set it apart from other self-photo studios. The Seongsu branch offers unique booths, such as the “still room” and “denim room,” which aren’t available at other locations, making it a must-visit spot.
17.4Km 2025-03-18
78 Seongsui-ro, Seongdong-gu, Seoul
Daelim Changgo Gallery, which is a landmark in Seongsu-dong, is a red-brick building that was once used as a rice mill in the 1970s. It is now a cafe and art gellery that preserves as much of the original rice mill atmosphere as possible so it exudes fascinatingly vintage vibes, widely loved by young couples.