4.9Km 2025-10-24
16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200
Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.
Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.
4.9Km 2024-04-22
1F, 2F (Myeongdong 2-ga), 27, Myeongdong 10-gil, Jung-gu, Seoul
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4.9Km 2024-04-16
49, Insadong-gil, Jongno-gu, Seoul
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4.9Km 2024-04-19
Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul
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4.9Km 2024-04-19
#414, 49, Insadong-gil, Jongno-gu, Seoul
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4.9Km 2025-10-27
6F, 49 Insadong-gil, Jongno-gu, Seoul
It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.
4.9Km 2024-04-22
1F, 49, Myeongdong-gil, Jung-gu, Seoul
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4.9Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
4.9Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
4.9Km 2024-03-11
1F, 35, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-776-7612
Located in Myeongdong, a central and tourist area of Seoul, Wondang Gamjatang offers gamja tang (pork backbone stew) as their signature dish. Patrons have the option to other delectable menu such as bulgogi, jokbal bossam (kimchi cabbage wraps with braised pigs' feet). It's popular with both Koreans and foreigners. As it's open 24 hours a day, seven days a week, one can visit anytime.