Nwijo (뉘조)

9.0Km 2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

9.0Km 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

9.0Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Tonymoly - Dongdaemun Branch [Tax Refund Shop] (토니모리 동대문)

9.0Km 2024-04-18

257, Jangchungdan-ro, Jung-gu, Seoul

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Gwangjang Market Hanbok Shops (광장시장 한복매장)

9.0Km 2019-09-16

88, Changgyeonggung-ro, Jongno-gu, Seoul
+82-2-2267-0291

Unlike many other traditional markets, Kwangjang Market has preserved its rich history and maintained the feel of a traditional market, shying away from modernization. Operated by kind-hearted merchants that embody the warmth of the Korean people, the market is a great place to eat delicious food and purchase various items at inexpensive prices.

Hanbok shops in Kwangjang Market focus on traditional hanbok rather than modernized hanbok, which are said to be more practical than their traditional counterpart. Beautiful hanbok are available at 30% off their average asking price.

Z.I.Gallery (지아 衣 갤러리)

9.0Km 2020-04-11

76, Jahamun-ro, Jongno-gu, Seoul
+82-2-762-1241

Z.I.Gallery is a boutique shop by the renowend designer, Zia Kim. Her works have appeared in Seoul Collection, Paris Pretaporter, department stores, and shops abroad. Visitors can purchase items with unique designs and cutomized items. It directly runs two brach stores in Gahoe-dong and Hyoja-dong. These handmade items go through meticulous quality management.

Olive Young - Sangwangsimni Station Branch [Tax Refund Shop] (올리브영 상왕십리역)

9.0Km 2024-04-16

382, Wangsimni-ro, Seongdong-gu, Seoul

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Nuri (누리)

9.0Km 2019-11-26

23, Insadong 14-gil, Jongno-gu, Seoul
+82-2-736-7848

Located in the neighborhood of Insa-dong, traditional Korean lunch box and tea restaurant Nuri brings out the true beauty of hanok while implementing western dining culture with tables and chairs.

Nuri uses the finest grains directly from agricultural regions throughout the country, offering nutritious rice along with mildly seasoned side dish menus, taking advantage of the ingredients' natural flavors. Nuri uses its effective take-out and delivery system to cater to businesses and events.

Dokkaebi Bulgogi (도깨비불고기)

9.0Km 2024-03-12

38 Eulji-ro 43-gil, Jung-gu, Seoul
+82-2-2269-1538

Dokkaebi Bulgogi is a Korean restaurant located near Dongdaemun Design Plaza (DDP), Cheonggyecheon Stream, and Dongdaemun Gate. Its main menu features Korean-style barbecue made with beef and pork. In addition to dishes like galbi jjim (braised galbi) and pajeon (green onion pancake), they also offer simpler options such as galbitang (galbi soup), jjigae (stew), and naengmyeon (cold buckwheat noodles).

Sunmine Haengbok Gejang Dongdaemun (순미네행복게장 동대문)

9.0Km 2024-03-12

3FL, 38, Eulji-ro, 43-gil, Jung-gu, Seoul
+82-2-2268-2059

Sunmine Haengbok Gejang is exclusively dedicated to Korean-style kkotgejang (soy sauce marinated blue crab) and shrimp dishes. Gejang is a Korean favorite dish made by marinating blue crabs in soy sauce and other seasonings. The restaurant offers also saeu jang (soy sauce marinated shrimp) and fried shrimp. In addition, one can exlpore Dongdaemun and Dongdaemun Design Plaza (DDP) nearby, enriching the cultural experience.

Nwijo (뉘조) - Area information - Korea travel information