Insa-dong (인사동)

2.1Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] (국립현대미술관 덕수궁)

2.1Km 2023-06-23

99, Sejong-daero, Jung-gu, Seoul
+82-2-2022-0600

The National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] was originally built as an annex to the National Museum of Contemporary Art. The museum specializes in seeking out and researching modern art, exhibiting and preserving it, supporting and developing educational programs, and furthering publications and international exchanges. Located within Deoksugung Palace, the center maintains a unique traditional atmosphere. The museum planned and showcased a total of 38 unique exhibitions from 1998 to 2005. Besides the exhibitions, the center has various performances such as music and mime, as well as lectures or seminars on artists' works.

Deoksugung Palace (덕수궁)

2.1Km 2025-06-25

99 Sejong-daero, Jung-gu, Seoul

Registered as a Historic Site, Deoksugung Palace was initially not a royal palace, but the residential home of Grand Prince Wolsan (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon dynasty. It wasn't until 1593 that the palace was used as a temporary palace of the royal family after their home was burned down during the Imjin War. King Seonjo also stayed at Deoksugung Palace after returning to the city. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave this royal residence the name Gyeongungung Palace in 1611. Over the following decades, the palace alternated between being an official palace and a temporary residence. The name did not change officially to Deoksugung Palace, meaning the “palace of virtuous longevity,” until 1907. While the palace once encompassed a vast area with many buildings, the current palace grounds are just a small shadow of the prior splendor, with very few structures remaining.

Deoksugung Stone Wall Path (덕수궁 돌담길)

2.1Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Luii (루이)

2.1Km 2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Namsan Outdoor Botanical Garden (남산 야외식물원)

2.1Km 2022-12-16

323, Sowol-ro, Yongsan-gu, Seoul
+82-2-798-3771

Namsan Outdoor Botanical Garden opened its doors on February 18, 1997 in Hannam-dong, where the residential complex for foreigners once stood before it was demolished in 1994. Covering an area of around 59 ㎡, it is divided into 13 themed gardens with a total 117,132 plants from 269 species. Among this diversity, 60,912 plants from 129 species are tree types and 56,220 plants from 140 species are grass types.

Changdeokgung Injeongmun Gate (창덕궁 인정문)

2.1Km 2025-01-14

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Serving as the main gate of Injeongjeon Hall, Injeongmun Gate was established in 1405 (5th year of King Taejo’s reign during the Joseon dynasty). Later on, the gate was destroyed by multiple fires during the Imjin War (Japanese invasion of Korea in 1592), therefore current form of the establishment displays designs that are more often seen in the late 19th century's. In addition, a lot of subsidary marks and buildings are removed from the original places and relocated passing the time, however, still remains to represent prestigious ambience.

Injeongmun Gate served as the place for several coronation ceremonies of kings, prince's succession of throne, and many other national affairs celebrated by the royal members who gathered and aligned around this gate.

Matthew Chang Anguk (메튜장 안국)

2.1Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Hwanghak-dong Flea Market (Dokkaebi Market / Manmul Market) (황학동 벼룩시장 (도깨비시장/만물시장))

2.1Km 2025-04-11

11-7 Majang-ro 5-gil, Jung-gu, Seoul

Hwanghak-dong Flea Market was named after the way how merchants travel from one place to another all over the country, as if like fleas hopping around from one spot to another, to collect rare and valuable items. This market was once a haven of antiques and collectibles, but with the formation of old-fashioned art street in 1983 in Janganpyeong, many classic art shops had moved out, leaving only used item and general goods stores. Now, visitors can find stores selling antiques, used furniture, electronics, clocks, jewelry, musical instruments, camera, and machinery – pretty much anything one can name. Hwanghak-dong Flea Market is also referred to as Dokkaebbi Market, to describe how even the most rundown items become just like new, as if like the work of a dokkaebi (Korean folk goblin).

Onion Anguk Branch (어니언 안국)

2.1Km 2024-02-20

5 Gyedong-gil, Jongno-gu, Seoul

Onion is a café situated in a hanok dating back to the 1920s. Renovated with careful preservation of the daecheongmaru and madang, the café offers a glimpse into traditional Korean architecture. The signature menu item is the vanilla bean latte, and popular desserts include pandoro and salty butter bread. Its proximity to nearby attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, and Changdeokgung Palace makes it a convenient stop for those exploring Seoul's major palaces.

Insa-dong (인사동) - Area information - Korea travel information