Ssamzigil (쌈지길)

3.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

3.8Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

3.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Gwanghwamun Market (광화문 마켓)

3.8Km 2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

Templestay Information Center (템플스테이 홍보관)

3.8Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Kyung-In Museum of Fine Art (경인미술관)

3.8Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

KT Square (KT스퀘어)

3.8Km 2021-07-08

178, Sejong-daero, Jongno-gu, Seoul

KT Square is a multi-complex that offers various cultural performances as well as hands-on experiences of the latest in IT technology. Gallery 130 showcases the history of KT Corp.

Hema Studio (헤마스튜디오)

3.8Km 2023-06-22

20-10 Nonhyeon-dong, Gangnam-gu, Seoul

Hema Studio is a place that provides experience services for K-pop lovers and is located in Gangnam, Seoul. Hema Studio offers products that allow foreign tourists to record their favorite K-pop songs and shoot personal music videos. You can go through the entire process from recording to cover music video shooting with a 1:1 director. After cover recording and music video shooting are complete, the completed work can be put on a USB and shared with friends and family. It is also possible to upload to SNS such as YouTube and TikTok. Hema Studio is located in the downtown area of Gangnam, so it is easily accessible via public transportation such as subway and bus.

Toin (토인)

3.8Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

The Story of King Sejong (세종이야기)

3.8Km 2022-09-13

jiha 175, Sejong-daero, Jongno-gu, Seoul

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.

Ssamzigil (쌈지길) - Area information - Korea travel information