Insa-dong Geujip (인사동그집) - Area information - Korea travel information

Insa-dong Geujip (인사동그집)

72.5M    2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Jirisan Restaurant (지리산)

Jirisan Restaurant (지리산)

72.7M    2019-08-01

30, Insadong 14-gil, Jongno-gu, Seoul
+82-2-723-4696

Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.

Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.

Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).

One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.

The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.

Toin (토인)

Toin (토인)

75.0M    2024-10-22

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Insadong Sagwanamu (인사동사과나무)

Insadong Sagwanamu (인사동사과나무)

80.1M    2021-03-29

24-1, Insadong 14-gil, Jongno-gu, Seoul
+82-2-722-5051

This is where you can dine on the outdoor terrace. This restaurant's signature menu is steak. This Western dishes restaurant is located in Jongno-gu, Seoul.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

86.1M    2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Ssamzigil (쌈지길)

Ssamzigil (쌈지길)

90.0M    2025-06-19

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

90.8M    2024-11-13

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Jogeum (조금)

Jogeum (조금)

91.6M    2021-03-29

62-4, Insadong-gil, Jongno-gu, Seoul
+82-2-725-8400

It is a Japanese-style hot pot rice store. The best menu at this restaurant is Hot Stone Pot Rice. This Korean dishes restaurant is located in Jongno-gu, Seoul.

WANBAEK BUDAE JJIGAE(완백부대찌개)

WANBAEK BUDAE JJIGAE(완백부대찌개)

96.6M    2020-11-25

44 Insadong-gil Jongno-gu Seoul
+82-2-722-5397

It is a restaurant introduced in the cartoon “Sikgaek.” The best menu at this restaurant is sausage stew. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Neulmajung (늘마중)

Neulmajung (늘마중)

100.0M    2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake)  and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.