Insa-dong (인사동)

1.2Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Gwanghwamun Gate (광화문)

1.2Km 2024-12-04

161 Sajik-ro, Jongno-gu, Seoul

Built in 1395 under the reign of King Taejo, the first king of the Joseon dynasty, Gwanghwamun Gate is the southern gate of Gyeongbokgung Palace. It is also the main gate of the palace, therefore larger and fancier in comparison to the other gates. Gwanghwamun Gate consists of three arched gates; the center gate was used by the king, while the other two were used by the crown prince and royal officials. The tall granite walls of the gate serve as a platform for the wooden gate tower that watches over the city. The gate has a sign with its name written at the top center of the gate tower.

Gwanghwamun Gate went through several damages and restorations over the course of history. It was first severely damaged during the Imjin War (1592-1598) and was not restored until the reconstruction of Gyeongbokgung Palace in 1864. Under the Japanese administration, the gate was demolished and relocated to the north of the palace's eastern gate, followed by series of damages during the Korean War (1950-1953). In 1968, Gwanghwamun Gate was relocated back to the south of the palace and was rebuilt using concrete; however, the gate’s position was shifted a few meters away from its original location. In 2006, a major reconstruction project took place to restore Gwanghwamun Gate to its original state and location, disassembling the structure completely and replacing concrete with granite and wood. After three years and eight months of construction, Gwanghwamun Gate was fully restored to its original form and was open to the public on August 15, 2010.

Ground Seesaw Seochon (그라운드시소 서촌)

1.2Km 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Daelim Museum (대림미술관)

1.2Km 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

1.3Km 2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Aank Hotel & Spa Jongno Unni Branch (아늑호텔 앤 스파 종로운니점)

1.3Km 2025-04-24

89 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul

Aank Hotel & Spa Jongno Unni Branch embodies the warmth and charms of Korea. Guests are welcome to unwind with diverse room options to choose from such as the msuic room, signature spa room, desktop 2-PC room, and standard room. It's location in the heart of Seoul makes it a great place for tourists as well as well.

Daeo Bookstore (대오서점)

1.3Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Toin (토인)

1.3Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Kyung-In Museum of Fine Art (경인미술관)

1.3Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Theatre Changdeokgung (창덕궁 소극장)

1.3Km 2021-12-07

88-1, Donhwamun-ro, Jongno-gu, Seoul

Theatre Changdeokgung is located across from Changdeokgung Palace in the Gugak-ro Special Cultural Zone of Seoul. To recreate the traditional Korean entertainment setting and offer a better view of the stage, the theater is designed with floor seatings facing a platform stage. The theater offers a wide array of performances including samulnori (traditional Korean percussion quartet), traditional Korean music, and madanggeuk (a play infused with traditional music and performances). First time visitors often find the creative and cozy experience create a lasting memory of Korean culture and arts. Also nearby the theater are a number of tourist attractions including Changdeokgung Palace, Unhyeongung Palace, Jongmyo Shrine, and Insa-dong.

Insa-dong (인사동) - Area information - Korea travel information