Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

3.1Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

3.1Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Ramada Hotel & Suites by Wyndham Seoul Namdaemun (라마다 호텔앤스위트 서울남대문)

3.1Km 2024-12-23

27 , Chilpae-ro, Jung-gu, Seoul
+82-2-775-7000

Ramada Hotel and Suites Namdaemun in Jung-gu, in the heart of Seoul,is famousd of for foreigner tourists and vacationers. Transport is convenient, with Seoul Station and City Hall Subway Station close by. Major Seoul tourist attractions such as Namdaemun Market, Myeong-dong, Gwanghwamun, and Deoksugung Palace are easily reachable on foot. A range of room types are offered, and additional facilities include a business center, restaurants, cafes, and an underground shopping mall. Dogs are allowed in rooms, but an extra cleaning fee is payable.

Cheonggyecheon Old Books Street (청계천헌책방거리)

3.1Km 2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Leaders Dermatology Clinic Myeongdong (리더스피부과의원 명동점)

3.1Km 2025-10-23

B1 Floor, 72 Toegye-ro (Hoehyeon-dong 1-ga, SK Leaders' View Namsan), Jung-gu, Seoul

Founded in 2001 by board-certified dermatologists from Seoul National University College of Medicine, Leaders Dermatology has grown into a trusted network of over 12 clinics across Korea and internationally, with a team of more than 20 dermatologists and 150 medical professionals.
Our doctors are actively involved in global academic circles delivering lectures at renowned conferences and seminars and are dedicated to raising the bar for dermatological care. With a systematic, patient-centered approach, our mission is to become the No.1 dermatology clinic in customer satisfaction through excellence in service and results.

Healthpedia Co., Ltd. (㈜헬스피디아)

3.1Km 2025-10-23

#1014, 2 Toegye-ro 36-gil, Jung-gu, Seoul

HealthPedia is a medical tourism service that connects foreign patients with specialized clinics in Korea, such as dermatology and plastic surgery. We collaborate with partner hospitals by specialty to assist with appointment booking, interpretation, accommodation guidance, as well as pre- and post-treatment consultations and recovery programs. Multilingual support is available in English, Chinese, Vietnamese, and more for a convenient reservation experience.

Namdaemun Market (남대문시장)

3.1Km 2024-05-17

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-753-2805

Opened in 1964, Namdaemun Market is the largest traditional market in Korea with shops selling various goods. All products are sold at affordable prices and the stores in this area also function as wholesale markets.

Most of the goods are made directly by the storeowners. Namdaemun Market is even open overnight, from 23:00 to 04:00, and is crowded with retailers from all over the country. When day breaks, the site of busy shoppers bustling around the market creates a unique scene that attracts tourists worldwide. Namdaemun Market sells a variety of clothes, glasses, kitchenware, toys, mountain gear, fishing equipment, stationery, fine arts, accessories, hats, carpets, flowers, ginseng, and imported goods.

Seosomun Historical Park (서소문역사공원)

3.1Km 2023-08-11

5, Chilpae-ro, Jung-gu, Seoul

The Seosomun Gate area, which is located outside Seosomun Gate, was used as a persecution site in the 19th century before it turned into the local park of today. Many Catholics were suppressed and martyred here, making the area a holy site for Korean Catholics. Seosomun Gate was a gateway to Chilpae Market located near Namdaemun Gate. It was always busy with passerbys and the persecution site was established outside the gate to set an example of crime punishment to all the witnesses.

On May 15, 1999, a memorial tower was raised at the center of the park in honor of the martyrs. In 2013, Seoul's Jung-gu district also founded Seosumun Holy Shrine History Museum with a memorial exhibition hall in their honor.

Doota Mall (두타몰)

3.2Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

Nolboo Bossam & Budaejjigae Euljiro6ga(놀부보쌈&부대찌개 을지로6가)

3.2Km 2024-10-15

2F, 34, Euljiro43-gil, Jung-gu, Seoul
+82-2-2264-1669

This is a Korean cuisine located in Dongdaemun Gate, Seoul. One of Korea’s representative restaurant franchises. The best menu at this restaurant is napa wraps with pork.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information