Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

2.6Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Seongbuk-dong Jip(성북동집)

Seongbuk-dong Jip(성북동집)

2.6Km    2020-12-24

4 Seongbuk-ro 24-gil Seongbuk-gu Seoul
+82-2-747-6234

This restaurant in Seongbuk-dong is famous for its Kalguksu (chopped noodle soup) and dumplings. This restaurant's signature menu is noodle soup. This Korean dishes restaurant is located in Seongbuk-gu, Seoul.

Seongbuk-dong Jip (성북동집)

Seongbuk-dong Jip (성북동집)

2.6Km    2021-03-29

4, Seongbuk-ro 24-gil, Seongbuk-gu, Seoul
+82-2-747-6234

This restaurant in Seongbuk-dong is famous for its Kalguksu (chopped noodle soup) and dumplings. This restaurant's signature menu is noodle soup. This Korean dishes restaurant is located in Seongbuk-gu, Seoul.

Sooyeon Sanbang (수연산방)

Sooyeon Sanbang (수연산방)

2.7Km    2024-10-14

8 Seongbuk-ro 26-gil, Seongbuk-gu, Seoul

Sooyeon Sanbang is a traditional tea house located in Seongbuk-dong. It was originally built during the Japanese colonial period and was the hanok of the literary figure Lee Taejun. Today, it is operated as a tea house by the writer's granddaughter. The name Sooyeon Sanbang means "a house where literati gather in the mountains." Visitors can enjoy traditional teas such as daechucha (jujube tea) and ssanghwacha (medicinal herb tea), along with snacks like injeolmi (bean-powder-coated rice cake).

Kansong Art Museum (간송미술관(서울 보화각))

Kansong Art Museum (간송미술관(서울 보화각))

2.7Km    2025-06-30

102-11 Seongbuk-ro, Seongbuk-gu, Seoul

Kansong Art Museum was the first private art museum in Korea, opened as Bohwagak in 1938 by Kansong Jeon Hyeong-pil. The name was changed to the current Kansong Art Museum in 1966. Bohwagak was designated as National Registered Cultural Heritage No. 768 on December 30, 2019. Jeon Hyeong-pil dedicated his life to preserving and researching Korea’s representative relics that were devaluated and purposefully obliterated during the Japanese colonial era, as well as to acknowledging their cultural excellence and beauty. The museum houses 11 national treasures and 24 treasures.

Eunhangnamujip (은행나무집)

Eunhangnamujip (은행나무집)

2.7Km    2021-06-30

30, Eulji-ro, 43-gil, Jung-gu, Seoul
+82-2-2273-0160

The favorite store of office workers. The best menu at this restaurant is marinated grilled beef ribs. This is a Korean cuisine located in Dongdaemun Gate, Seoul.

Nolboo Bossam & Budaejjigae Euljiro6ga(놀부보쌈&부대찌개 을지로6가)

Nolboo Bossam & Budaejjigae Euljiro6ga(놀부보쌈&부대찌개 을지로6가)

2.7Km    2024-10-15

2F, 34, Euljiro43-gil, Jung-gu, Seoul
+82-2-2264-1669

This is a Korean cuisine located in Dongdaemun Gate, Seoul. One of Korea’s representative restaurant franchises. The best menu at this restaurant is napa wraps with pork.

Goodmorning City (굿모닝시티)

Goodmorning City (굿모닝시티)

2.7Km    2020-05-09

247, Jangchungdan-ro, Jung-gu, Seoul
+82-2-2118-8700

Opened in November 2008, Goodmorning City is one of the largest shopping malls in Korea. It is located near the Dongdaemun History & Culture Park Station and is directly linked to other shopping malls in Dongdaemun.

The mall is comprised of 23 floors and over 700 stores, offering visitors virtually every kind of product—from fashion accessories to electronics. With a variety of stores and amenities, Goodmorning City is truly a comprehensive shopping mall that provides visitors with an amazing shopping and entertainment experience.

Samgyeopsal Jeonmunjeom Daetongnyeong (삼겹살전문점대통령)

2.7Km    2024-03-11

249-24, Jangchungdan-ro, Jung-gu, Seoul
+82-2-2277-2276

This restaurant offers grilled pork that has been aged in bamboo tubes, a process that tenderizes the meat and removes any gamey odor from the  Samgyeopsal (Grilled pork belly). The meat is served with kimchi, vegetable wraps, and side dishes. Kkotgedoenjangjjigae (Blue crab soybean paste jjigae) and Naengmyeon (Cold buckwheat noodles) also pair well with the pork. This establishment is an excellent choice for enjoying Samgyeopsal (Grilled pork belly) at affordable prices. 

Dokkaebi Bulgogi (도깨비불고기)

2.7Km    2024-03-12

38 Eulji-ro 43-gil, Jung-gu, Seoul
+82-2-2269-1538

Dokkaebi Bulgogi is a Korean restaurant located near Dongdaemun Design Plaza (DDP), Cheonggyecheon Stream, and Dongdaemun Gate. Its main menu features Korean-style barbecue made with beef and pork. In addition to dishes like galbi jjim (braised galbi) and pajeon (green onion pancake), they also offer simpler options such as galbitang (galbi soup), jjigae (stew), and naengmyeon (cold buckwheat noodles).