Sewoon Plaza (세운상가) - Area information - Korea travel information

Sewoon Plaza (세운상가)

1.8Km    2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Seosulla-gil Road (서순라길)

1.8Km    2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.8Km    2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
 SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Matthew Chang Anguk (메튜장 안국)

1.8Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Goldria - Jongno 3(sam)-ga Branch [Tax Refund Shop] (골드리아 종로3가)

1.9Km    2024-04-19

1F, 50, Donhwamun-ro, Jongno-gu, Seoul

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Olive Young - Sookmyung Women’s Univ. Station Branch [Tax Refund Shop] (올리브영 숙대입구역)

1.9Km    2024-04-17

1F, 285, Hangang-daero, Yongsan-gu, Seoul

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National Palace Museum of Korea (국립고궁박물관)

1.9Km    2023-03-24

12, Hyoja-ro, Jongno-gu, Seoul
+82-2-3701-7500

The National Palace Museum of Korea displays over 40,000 relics from the Joseon dynasty. With various treasures on exhibit, the museum continues to provide information on the dignity of royal culture and the creativity of royal cultural assets.

Ojugine (오죽이네)

1.9Km    2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

Olive Young - Sookmyung Women’s Univ. Branch [Tax Refund Shop] (올리브영 숙대)

1.9Km    2024-04-18

19, Cheongpa-ro 45-gil, Yongsan-gu, Seoul

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Teafference Seoul (티퍼런스서울)

1.9Km    2024-02-01

61 Donhwamun-ro, Jongno-gu, Seoul

Teafference Seoul is where visitors can taste purple tea made from purple tea leaves that grow naturally on the 1,800-meter plateau in Kenya. As a café and a cultural complex, it comprises a gallery tea café on the first floor where one can enjoy purple tea and art exhibitions, a beauty shop on the second floor, and a rooftop on the third floor. Exhibitions of paintings and photographs are always held using the walls and staircase landings of the spacious interior, making it a great place to relax while enjoying a cup of tea. In addition, this place has an appealing vibe, making it especially popular on social media. Not only is purple tea pretty in color, but it also has less caffeine than green tea or black tea, thus serves as a suitable option for the health-conscious. A variety of menu items are available, including Teafference Signature Purple Tea, Teafference Purple Milk Tea, and Teafference Purple Tea Einspanner. Another recommended menu item is Purple Tea-Makase, a course menu which serves several types of purple tea and desserts.