Insa-dong (인사동)

1.3Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Daelim Museum (대림미술관)

1.3Km 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

Seoullo 7017 (서울로 7017)

1.3Km 2025-10-24

405, Hangang-daero, Jung-gu, Seoul

Originally opened in 1970, Seoullo 7017 was an elevated road that crossed over the Seoul Station railway, but when it became dilapidated and unusable for traffic, it was converted into a park in 2017. It is about 17 metres above the ground and offers a panoramic view of the Seoul Station Railway and the city of Seoul. It is directly connected to Seoul Station.

STAY dayoff (스테이 데이 오프)

1.3Km 2024-12-23

6 , Jahamun-ro 1da-gil, Jongno-gu, Seoul

Stay Day Off is a hanok stay just off Jahamun-no - known locally as ‘Food Street’ - in Seochon Village to the west of Gyeongbokgung Palace in Seoul. It’s a 5-minute walk from Gyeongbokgung Station on Subway Line 3, so transport access is good. The main building comprises two bedrooms with queen-size bed, a living room and kitchen, and two bathrooms. The annex building is rather special: it has a bath and sauna behind a window wall with a fine view of the hanok garden. There’s a 10% discount for guests staying more than two nights during the week.

Tapgol Park (탑골공원)

1.3Km 2024-03-04

99, Jong-ro, Jongno-gu, Seoul

Tapgol Park is the first modern park in Seoul. Having been the site of the Buddhist temple of Wongaksa Temple since 1467, the land was turned into a park in 1897. The park has a significant presence in Korean history, being the place where the March 1 Independence Movement began in 1919. One can find historical sites that hearken back to the struggle, such as the Palgakjeong Pavilion, the center of the movement; cultural heritage sites such as the Ten-story Stone Pagoda of Wongaksa Temple Site and the Stele for the Construction of Daewongaksa Temple at Wongaksa Temple Site; and monuments such as the independence movement relief plate, murals, the statue of Son Byeong-hee, and the statue of Han Yong-un.

Jogui Hansu (족의한수)

1.3Km 2024-10-15

93-1, Supyo-ro, Jongno-gu, Seoul

A pig's trotter(s) specialty restaurant located in Jongno, Seoul. This restaurant's signature menu is braised pigs' feet. A restaurant serving both charcoal-grilled jokbal (pig's trotter) and spicy jokbal.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.3Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Ground Seesaw Seochon (그라운드시소 서촌)

1.4Km 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Matthew Chang Anguk (메튜장 안국)

1.4Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Kyung-In Museum of Fine Art (경인미술관)

1.4Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Insa-dong (인사동) - Area information - Korea travel information