Explanation
WA YU JAE in Seoul is a storytelling souvenir shop that curates design products inspired by traditional Korean culture and shares the stories behind them. More than just a retail space, it introduces Korean culture in an accessible way for international visitors, positioning itself as a place where travelers can linger and engage, much like a destination in its own right. Alongside a carefully selected range of products that reflect Korea’s cultural heritage, WA YU JAE actively communicates the narratives behind each item through its store displays and social media. The shop also offers a variety of programs that invite visitors to experience Korean traditions firsthand, including cultural interpretation sessions and traditional tea experiences.
Homepage
wayujae.comwww.instagram.com/wayujae
Information Use
Contact and Information : +82-507-1382-6582
Business hours : 11:00-19:00
Parking facilities : Available
Day off : Tuesdays, the day of Seollal (Lunar New Year's Day) and Chuseok (Korean Thanksgiving Day)
Sale Items : Key ring / Eco bag / Tumbler / Handkerchief / Craft / Mug
Location
108 Samcheong-ro, Jongno-gu, Seoul















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