HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점) - Area information

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

490.4M 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

490.4M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

493.7M 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

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Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

505.3M 2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Museum Kimchikan (뮤지엄 김치간)

507.6M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Insa-dong Geujip (인사동그집)

508.3M 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Nakseonjae Hall (낙선재)

509.5M 2021-09-30

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1822

Located inside Changdeokgung Palace, Nakseonjae Hall is a one-story structure built in ikgong style (bird wing-shaped eaves placed on top of the pillars) with a hip tiled and gable roof. It has 6 kan in the front and 2 kan (traditional unit of measurement of the space between pillars) to the sides. It originally belonged to the nearby Changgyeonggung Palace, but came to be considered a part of Changdeokgung Palace in more recent years.

The hall was constructed in 1846 (12th year of King Heonjong’s reign) and it is collectively called Nakseonjae together with the adjacent Seokbokheon Hall and Sugangjae Hall.

Behind the building is a flower garden made of stacked large stones. The chimney, the flowers, and the oddly shaped stones harmoniously blend into one another to create an outstanding landscape gardening.

Lemiel Plastic Surgery [Tax Refund Shop] (르미엘성형외과의원)

520.8M 2024-06-27

120, Jong-ro, Jongno-gu, Seoul

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Le Miel Plastic Surgery (르미엘성형외과의원)

520.8M 2025-10-23

3rd Floor, 120 Jongno, Jongno-gu, Seoul

Valuable Beauty, Lemiel Plastic Surgery
A premium clinic where delicate technique and artistic sensibility come together. We provide not just external changes, but customized treatments that enhance each individual’s natural charm. Specialized in fast-recovery eyebag surgery using Encore Laser, customized eye surgery for facial balance, tailored lifting based on body type, and petite procedures that refine facial curves and volume.

Toin (토인)

524.0M 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점) - Area information - Korea travel information