Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information

Euljiro Nogari Alley (을지로 노가리골목)

784.8M    2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Bugeogukjip (북어국집)

793.3M    2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

796.9M    2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Bukchon Cultural Center (북촌문화센터)

802.8M    2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Bukchon Cultural Center, located in a hanok, was established to offer traditional cultural experience opportunities for visitors to the area. The programs include tea ceremony, handicraft, and gugak as well as a Public Relations Exhibition Hall introducing Bukchon culture and hanok. Also, the center houses a space and a pavilion for visitors to relax while traveling.

Eight Scenic Views of Bukchon (북촌 8경)

802.8M    2024-03-18

37, Gyedong-gil, Jongno-gu, Seoul

The Eight Scenic Views of Bukchon can be found at the Bukchon Hanok Village between Gyeongbokgung Palace and Changdeokgung Palace. Bukchon was historically a district where the aristocracy of Joseon had resided in, so it is still home to a large number of traditional dwellings, called hanok in Korean. The eight views are as follows: No. 1, view of Chengdeokgung Palace; No. 2, view of Wonseo-dong Handicraft Road; No. 3, view of the Gahoe-dong area; No. 4, view from the hill at Gahoe-dong (Bukchon Observatory); No. 5, the view of the road uphill at Gahoe-dong; No. 6, the view of the road downhill at Gahoe-dong; No. 7, the view at house number (beonji) 31, Gahoe-dong; No. 8, the view of the stone stairway at Samcheong-dong.

Bukchon Hanok Village (북촌한옥마을)

810.7M    2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people's homes, visitors are advised to be respectful at all times while looking around.

Songhyeon Green Plaza (열린송현 녹지광장)

821.4M    2025-11-11

Songhyeon-dong, Jongno-gu, Seoul

Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.  

Bukchon Son Mandu Bukchon Branch (북촌손만두 북촌점)

822.1M    2024-12-10

This third-generation family-owned handmade mandu restaurant has been in business since 1953. Its handmade mandu bears the tradition of nearly 70 years. This restaurant distinguishes itself above others with its unique expertise in the art of mandu-making and fresh ingredients, capturing deep flavors with care in each mandu. A full spread of mandu is available here, from steamed mandu to thin-skin mandu, deep-fried mandu, shrimp mandu, and galbi mandu, which can be ordered in individual pieces or as an assorted package. Mandu and noodles go perfectly together, and here, visitors can enjoy mandu with cold buckwheat noodles or noodle soup. The most recommended menu is the noodle soup, which serves thick, plump noodles in warm broth. But that does not mean that the cold buckwheat noodles are lacking: cold buckwheat noodles are served in a cool, red kimchi broth.

Stenlee (스텐리)

824.4M    2025-10-23

15th Floor, 1 Jongno (Kyobo Life Building), Jongno-gu, Seoul

Stenlee is a specialized agency that provides comprehensive support to medical patients, corporate groups and business delegations visiting Korea. We design and manage tailored MICE and medical programs (checkups, medical treatment, fam tours, medical trainings, seminars, incentive trips, etc) handling everything from booking to transportation, translation and interpretation. Our strength lies in optimizing schedules, cost and cultural immersion to ensure efficient results and comfortable stay for our clients.

Kyobo Book Centre Gwanghwamun (교보문고)

826.0M    2024-12-04

1 Jong-ro, Jongno-gu, Seoul

Kyobo Book Centre is the first large-scale bookstore in Korea, and this particular store can be found next to Gwanghwamun Square. Kyobo Book Centre Gwanghwamun divides its internal area into 11 sections and organizes them in a way that allows readers to find books easily. The store also has specialized shops for stationery, digital devices, and accessories, as well as exhibition spaces and cafés.