Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.8Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Cheonhamu-Bbong(천하무뽕)

1.8Km    2025-12-04

서울특별시 종로구 대학로 112 (동숭동)

Myeongdong Jjukkumi (명동쭈꾸미)

1.8Km    2025-07-23

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Myeondong Jjukkumi is a jjukkumi (ocellerated octopus) restaurant located in Jung-gu, Seoul. It only takes about a 1-minute walk from Hoehyeon Station (Seoul Subway Line 4), Exit 2, a convenient location for both tourists and people who work in the area. Main menu items consist of jjukkumi and samgyeopsal (grilled pork belly), pork galbi (rib meat), bossam (cabbage wraps with pork), among other set menus. All dishes are cooked in the kitchen, and are known for their spicy kick and savory taste. The restaurant can accommodate group guests as it has a spacious hall as well as outdoor tables. Customers dining at the restaurant can help themselves to more side dishes at the self-service side dish bar and enjoy a hearty meal at a reasonable price. 

Bokidang (복이당)

1.8Km    2025-09-15

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Bokidang is a handmade salt buns specialty bakery cafe located in Jung-gu, Seoul. It is conveniently located just a 30-second walk from Exit 2 of Hoehyeon Station, situated in an area with high foot traffic from office workers and tourists. Bokidang presents handmade salt bread and beverages made with carefully selected fresh ingredients, with the hope that "everyone who eats will be blessed." The signature menu features a lineup of salt breads inspired by the 12 zodiac animal characters, each embodying health, wishes, and small happiness in a single bite. The store has a clean and warm atmosphere with an indoor seating area and outdoor seating, accommodating group guests and offering takeout for added convenience.

Zoltan Show(졸탄쇼)

1.8Km    2025-12-04

서울특별시 종로구 대학로 116 (동숭동)
1661-3124

Korean Museum of Straw and Life (짚풀생활사박물관)

1.8Km    2022-09-15

45, Sungkyunkwan-ro 4-gil, Jongno-gu, Seoul

Korean Museum of Straw and Life is a private museum dedicated to the collection, research, and display of materials and historical accounts of diverse straws and their uses in Korea. As Koreans' lifestyle in the past heavily depended on agriculture and cultivation of crops, straws and grasses were easily found and had many uses. The museum aims to educate the general public of how different straw were produced and used by Korean ancestors as well as their significance in connection with today's lifestyle.

Tenants of Subway Line 2(2호선 세입자)

1.8Km    2025-09-18

서울특별시 종로구 대학로10길 5 (동숭동)

Namsangol Hanok Village (남산골한옥마을)

1.8Km    2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Inwangsan Mountain (인왕산)

1.8Km    2024-03-04

San 2-1, Muak-dong, Jongno-gu, Seoul

Inwangsan Mountain is a rocky mountain located to the northwestern side of Seoul. It stands 338m tall.  The Seoul City Wall is built along its ridge, connecting to the Baegak Mountain Trail. From the summit, one can see the three mountains of Naksan Mountain, Namsan Mountain, and the Bugaksan Mountain surrounding the historical center of Hanyang, the historical name for Seoul in Joseon period, with the Gyeongbokgung Palace at the center. There are five hiking trails, all taking about two hours to complete. It takes about three hours if you want to visit all the peaks of the mountain.

Daehakro Arts Theater (대학로예술극장)

1.9Km    2021-07-05

17, Daehak-ro 10-gil, Jongno-gu, Seoul

Daehakro Arts Theater is a venue for performing arts that is comprised of a main hall and small hall. The main hall fills the first and second floors and has a proscenium stage with seating arranged in fan-shape. In an effort to present a more contemporary theater experience, the seats here are placed closer to the stage than those of a standard theater, allowing the audience to experience performances more vividly.