321.4M 2024-03-18
19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112
Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.
326.1M 2024-10-14
22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436
A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.
342.0M 2024-12-23
439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029
Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.
386.5M 2024-03-04
464, Samil-daero, Jongno-gu, Seoul
+82-2-766-9090
Located near the Gyeongbokgung Palace, Unhyeongung Palace was a residence of royalty in Joseon period. It was the place where Gojong (1582-1919, reign 1864-1907), king of Joseon (1392-1897) and emperor of the Korean Empire (1897-1910), was born in, as well as the place where Heungseon Daewongun (1821-1898), his father, had resided in. Buildings include Noandang Hall, Norakdang Hall, and Irodang Hall. The Royal Residence offers programs like traditional weddings and traditional culture experiences, while the exhibition hall showcases Joseon-era artifacts.
395.6M 2025-11-11
Songhyeon-dong, Jongno-gu, Seoul
Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.
398.3M 2025-10-30
Anguk-dong, Jongno-gu, Seoul
An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.
403.3M 2024-03-18
50, Jong-ro 1-gil, Jongno-gu, Seoul
+82-2-722-7557
It is a store that has been operating with a long tradition since 1939. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is bulgogi.
428.5M 2025-11-04
33 Jong-ro, Jongno-gu, Seoul
Lol Park is the venue where the largest-scale League of Legends competition in South Korea, LCK (League of Legends Champions Korea), is held. It serves as a space for various esports events and activities, featuring spectator seating, LCK Arena (lounge), Riot Store (merchandise shop), PC rooms, and café.
431.8M 2024-04-22
5, Seolleung-ro 162-gil, Gangnam-gu, Seoul
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433.7M 2024-03-15
(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506
The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.