805.3M 2025-04-07
63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234
Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.
806.7M 2024-03-15
(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506
The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.
806.7M 2024-03-15
12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506
Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.
807.7M 2024-04-16
1F, 27-1, Insadong-gil, Jongno-gu, Seoul
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813.0M 2024-04-22
61, Namdaemunsijang-gil, Jung-gu, Seoul
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813.5M 2024-06-19
1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376
Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.
813.5M 2024-04-22
1F, 2F (Myeongdong 2-ga), 27, Myeongdong 10-gil, Jung-gu, Seoul
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814.9M 2024-04-16
28-1, Myeongdong 8na-gil, Jung-gu, Seoul
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821.9M 2025-08-11
24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704
Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.
It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.
823.1M 2021-06-19
24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070
Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.