Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

805.3M    2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

806.7M    2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

806.7M    2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Seoul Gongyesa [Tax Refund Shop] (서울공예사)

Seoul Gongyesa [Tax Refund Shop] (서울공예사)

807.7M    2024-04-16

1F, 27-1, Insadong-gil, Jongno-gu, Seoul

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Good Morning Eyewear [Tax Refund Shop] (굿모닝안경)

813.0M    2024-04-22

61, Namdaemunsijang-gil, Jung-gu, Seoul

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Korea Samgyetang (고려삼계탕)

813.5M    2024-06-19

1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376

Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.

Innisfree - Myeong-dong 2(i)-ga Branch [Tax Refund Shop] (이니스프리 명동2가점)

Innisfree - Myeong-dong 2(i)-ga Branch [Tax Refund Shop] (이니스프리 명동2가점)

813.5M    2024-04-22

1F, 2F (Myeongdong 2-ga), 27, Myeongdong 10-gil, Jung-gu, Seoul

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Innisfree - Myeong-dong Chungmu Branch [Tax Refund Shop] (이니스프리 명동충무)

Innisfree - Myeong-dong Chungmu Branch [Tax Refund Shop] (이니스프리 명동충무)

814.9M    2024-04-16

28-1, Myeongdong 8na-gil, Jung-gu, Seoul

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Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

821.9M    2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

823.1M    2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.