Bugeogukjip (북어국집)

454.0M 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

LOTTE Department Store - Myeongdong Main Store (롯데백화점 (본점))

500.0M 2024-05-17

81, Namdaemun-ro, Jung-gu, Seoul
+82-2-2200-0111

LOTTE Main store is the original branch of LOTTE Department Store, situated in the heart of Korea's bustling tourism hub, Myeong-dong. Shoppers can enjoy their time in the premium life-style shopping place with Luxury & Trendy brands.

Bank of Korea Money Museum (화폐박물관)

511.0M 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Ilmin Art Museum (일민미술관)

553.4M 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Sungnyemun Gate (숭례문)

566.3M 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

567.1M 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Kumho Art Hall (금호아트홀)

589.7M 2021-05-28

76, Saemunan-ro, Jongno-gu, Seoul
+82-2-6303-1977

Kumho Art Hall was built in 2000 exclusively for classical music concerts, with 390 seats, the perfect structure for chamber concerts. All seats are recital hall chairs and the wide spacing between rows of chairs helps the audience to have a pleasant time. Upon entering the theater, all cell phones will turn off automatically. This helps all visitors to enjoy the concert without being interrupted by ringing cell phones. The interior is cozy and luxurious, and the stage is made of maple.

YOU&I Clinic Myeongdong (유앤아이의원 명동점)

621.3M 2025-11-24

#F301, 3rd Floor, Timewalk Myeong-dong Building, 78 Namdaemun-ro, Jung-gu, Seoul

YOU&I Clinic is a trusted dermatology and aesthetic clinic with extensive experience and expertise accumulated since 2006.
At YOU&I Clinic, we are committed to using authentic products, providing precise and honest treatments, and offering personalized services tailored to each individual’s needs.
We welcome clients not only from Korea but also from Japan, China, and Thailand, and offer Japanese and Chinese interpretation services. All foreign clients receive treatments at the same prices as Korean clients.
YOU&I Clinic specializes in lifting, petite procedures, and skin boosters, as well as a wide range of aesthetic skin treatments. We also provide thorough aftercare to ensure the highest level of satisfaction for every client.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

622.4M 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

HiKR Ground (하이커 그라운드)

629.6M 2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

Bugeogukjip (북어국집) - Area information - Korea travel information