Pyeongchang Mooee Arts Center (평창무이예술관)

0m 19263 2023-06-28

233, Saripyeong-gil, Pyeongchang-gun, Gangwon-do
+82-33-335-4118

The former Mooee Elementary School was transformed into Mooee Arts Center exhibiting works of noted Korean artists. It is located in the town of Bongpyeong-myeon in Pyeongchang-gun, which was the hometown of the famous Korean writer Lee Hyo-seok (1907-1942) and the background setting of his representative novel "When Buckwheat Flowers Bloom." Mooee Arts Center opened on April 18, 2001, after 2 years of preparation by Korean artists of various genres including the Western-style painter Jeong Yeon-seo, calligrapher Lee Cheon-seop, sculptor Oh Sang-wook, and potter Kwon Soon-beom.
The schoolyard has been turned into an outdoor sculpture park displaying large-scale sculptures. The arts center also offers hands-on experience programs and a chance to view the artists creating their pieces.

Birthplace of Lee Hyo-seok (이효석 생가)

1.1 Km 2 2020-11-20

33-11, Ihyoseok-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2771

Lee Hyo-seok Culture Village is the setting of the beautiful Korean story “When Buckwheat Flowers Bloom,” and also home to the author, Lee Hyo-seok (pen name Gasan). Registered as National Culture Village No. 1 in 1990 by the Ministry of Culture and Tourism, the village is the setting of the annual Hyoseok Cultural Festival in autumn. The village is made up of the birthplace of Lee Hyo-seok, a watermill house, thatch-roofed housing, Gasan Park, Lee Hyo-seok Memorial Hall, and restaurants serving food made with buckwheat.

Memilkkotpilmuryeop (메밀꽃필무렵)

1.1 Km 20191 2024-02-16

33-11 Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
033-335-4594

Memilkkotpilmuryeop is a Gangwon local food restaurant renowned for its buckwheat delicacies. One of their standout dishes is the ganjang namul memil guksu (buckwheat noodles with soy sauce salad), a refreshing noodles featuring a subtly flavored soy sauce-infused broth. The restaurant places a strong emphasis on using buckwheat grown in-house and organic vegetables to enhace the taste of their offerings. Additionally, their memil jeonbyeong (buckwheat crepe) stuffed with minced kimchi and vegetables, and gamja mandu (potato mandu), are also must-try specialties.

Heungjeonggyegok Valley (흥정계곡)

1.3 Km 91068 2024-02-13

62 Heungjeonggyegok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
+82-33-330-2771

Heungjeonggyegok Valley is about 5 kilometers away from the town of Bongpyeong-myeon in Pyeongchang, Gangwon State. The 5-kilometer long valley that stands between Heungjeongsan Mountain and Hoeryeongbong Peak has a beautiful landscape. A wide variety of freshwater fish like trout inhabit the clear waters of the valley. Heungjonggyegok Valley has become a famous attraction in the Bongpyeong area along with Bongsan Seojae, shrine of the prominent neo-Confucian scholar Yulgok (1536-1584), and Palseokjeong, featuring the writings of Yang Sa-eon.

Lee Hyo-seok Memorial Hall (이효석 문학관)

1.9 Km 20971 2021-08-11

73-25, Hyoseongmunhak-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2700

Lee Hyo-seok Memorial Hall was opened on September 7, 2002 during the Hyoseok Cultural Festival to celebrate the literary contributions and display artifacts from the life of Lee Hyoseok (pen name Gasan). Many of the artifacts on display came from the Gasan Literature Group but some items were also donated from the children of Lee Hyoseok to commemorate the passing of their father.

Lee Hyo-seok Culture Village (이효석문화마을)

2.1 Km 32006 2022-12-29

Wongil-ri, Pyeongchang-gun, Gangwon-do
+82-33-335-9669

Lee Hyo-seok Culture Village is the place where the author Lee Hyo-seok (pen name “Gasan”) was born and raised. The village is also the setting of the author’s novel "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date.

In 1990, the village place was designated ‘first national cultural village’ by the Ministry of Culture and Tourism. The village is comprised of the author's birth house, a water mill, Gasan Park, Lee Hyo-seok Memorial Hall, and a buckwheat museum. During the peak of the blossoming season in early fall, the annual Lee Hyo-seok Cultural Festival takes place and visitors can enjoy the beautiful scenery of snow-white fields of buckwheat flowers.

Lee Hyo-seok Cultural Festival commemorates the modern Korean writer and features buckwheat-themed programs. Events include a Hyo-seok essay contest, traditional performances, a costume parade, a photo contest, and "When the Buckwheat Blossoms" plays and related performances. During the festival, visitors can enjoy makguksu (buckwheat noodles) and memil buchim (buckwheat pancakes) and tour the locations that appear in the famous short story.

Hyoseok Cultural Festival (평창효석문화제)

2.4 Km 38903 2023-09-06

157, Ihyoseok-gil, Pyeongchang-gun, Gangwon-do
+82-10-5369-2574

Hyoseok Cultural Festival is held to commemorate Korean writer Lee Hyo-seok and his popular novel "When Buckwheat Flowers Bloom," which mainly takes place in Bongpyeong. The festival offers diverse programs inspired by the book, allowing visitors to explore the author's work as well as the beauty of Bongpyeong with its buckwheat flowers in full bloom. Visitors can also get to know more about the author by visiting the Lee Hyo-seok Culture Village and the Lee Hyo-seok Memorial Hall located near the festival venue.

Hyundai Buckwheat Noodles (현대막국수)

2.5 Km 18587 2024-02-14

17 Dongijangteo-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Buckwheat, a staple in Gangwon State, is finely milled to make the base for Buckwheat Noodles. In Pyeongchang, where buckwheat fields are a common sight, numerous eateries specialize in these noodles. The signature dish here is the Pure Buckwheat Noodles, made exclusively from Korean-grown buckwheat. Its popularity stems from the noodles’ light broth, garnished with vegetables, offering a clean, non-overpowering flavor. For those who prefer a bit of a kick, the Spicy Buckwheat Noodles come with a tangy seasoning, customizable to taste. The accompanying side dishes are equally delightful, featuring items like Buckwheat Pancakes with buckwheat and cabbage, and Buckwheat Crepes stuffed with kimchi filling—each menu item invites one to savor the authentic essence of this cherished grain.

Bongpyeong 5-day Market (봉평5일장/봉평시장 (2, 7 일))

2.6 Km 34939 2020-06-19

14-1, Dongijangteo-gil, Pyeongchang-gun, Gangwon-do
+82-33-336-9987

Bongpyeong Market opens on days with '2' and '7' with the interval of five days. One can imagine as the protagonist in the famous novel by Lee Hyo-seok 'When the Buckwheat Blossoms' as he or she goes through the market. Recently, memil without fail, has been the top product in the market. From Memil Mak-guksu (buckwheat noodles), Memil-buchim (buckwheat pancake), Memil-jeonbyeong (buckwheat crepe), Memil-Jjinbbang (buckwheat steamed bun), Tojong Memil-Sundae, Memil Guksu-Jeongol (buckwheat noodles hotpot), Memil Namu Bibimbap and more, a variety of buckwheat-related foods can be found in this market.

Hyoseok Culture Village Buckwheat Food Street (효석문화마을 메밀음식거리)

2.6 Km 30194 2021-03-11

31, Gipung 3-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2771

The Hyoseok Culture Village is the place where author Lee Hyo-seok (penname “Gasan”) was born and raised. The village is also the setting of the author’s story "When Buckwheat Flowers Bloom,” one of the most celebrated Korean short stories to date. Since 1999, the Hyoseok Cultural Festival has been held here every September to commemorate the writer. Visitors to the festival can enjoy various foods and events as well as a replica of scenes from the book. For those that are searching for a more tranquil visit, avoid the month of September, when the buckwheat flowers are in full bloom. Don't forget to try all the different memil (buckwheat) dishes offered throughout the area all year round.

Pyeongchang Mooee Arts Center (평창무이예술관) - Area information - Korea travel information