Insa-dong (인사동)

2.0Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Olive Mart [Tax Refund Shop] (올리브마트)

2.0Km 2024-04-22

229-3, Jangchungdan-ro, Jung-gu, Seoul

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Olive Mart [Tax Refund Shop] (주식회사 올리브마트)

2.0Km 2024-04-16

1F, 229-3, Jangchungdan-ro, Jung-gu, Seoul

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Pyunkang Yul Flagship & Tea house (편강 율 플래그십&티하우스)

2.0Km 2025-12-10

35-4 Bukchon-ro 5ga-gil, Jongno-gu, Seoul

Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe's serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.

Hwanghak-dong Flea Market (Dokkaebi Market / Manmul Market) (황학동 벼룩시장 (도깨비시장/만물시장))

2.0Km 2025-04-11

11-7 Majang-ro 5-gil, Jung-gu, Seoul

Hwanghak-dong Flea Market was named after the way how merchants travel from one place to another all over the country, as if like fleas hopping around from one spot to another, to collect rare and valuable items. This market was once a haven of antiques and collectibles, but with the formation of old-fashioned art street in 1983 in Janganpyeong, many classic art shops had moved out, leaving only used item and general goods stores. Now, visitors can find stores selling antiques, used furniture, electronics, clocks, jewelry, musical instruments, camera, and machinery – pretty much anything one can name. Hwanghak-dong Flea Market is also referred to as Dokkaebbi Market, to describe how even the most rundown items become just like new, as if like the work of a dokkaebi (Korean folk goblin).

Tonymoly - Euljiro 3(sam)-ga Station Branch [Tax Refund Shop] (토니모리 을지로3가역점)

2.0Km 2024-06-27

B3-14, 131, Eulji-ro, Jung-gu, Seoul

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KongKongY Gallery [Tax Refund Shop] (콩콩이 그림가게)

2.0Km 2024-04-19

Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul

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Bachi Ring (UMC Jewelry) [Tax Refund Shop] (바치링(UMC쥬얼리))

2.0Km 2024-04-19

#414, 49, Insadong-gil, Jongno-gu, Seoul

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Danha(단하)

2.0Km 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

CAPO FOOTBALL STORE[Korea Quality]/카포 풋볼 스토어[한국관광 품질인증]

2.0Km 2024-08-20

282 , Eulji-ro, Jung-gu, Seoul
+82-10-8922-7981

Located in Eulji-ro, Jung-gu, Seoul, Capo Football store is the largest football store in Korea. It stocks football boots of various levels, plus fan wear, uniforms, and training wear. On the 5th floor, a customer lounge provides free coffee, a football book cafe, a PlayStation for enjoying FIFA games, table soccer, and an exhibition of capo collections.

Insa-dong (인사동) - Area information - Korea travel information