Jalppajin Memil Ikseon Branch (잘빠진메밀 익선)

533.5M 2024-03-18

73 Yulgok-ro 8-gil, Jongno-gu, Seoul
+82-70-4531-1214

Jalppajin Memil is a specialty restaurant that directly kneads 100% buckwheat dough to make buckwheat noodles. They offer both bibim makguksu (spicy buckwheat noodles) and mul makguksu (buckwheat noodles). Additionally, they serve memil jeonbyeong (buckwheat crepe), memil mandu (buckwheat mandu), and tender suyuk (boiled pork slices). They have a selection of 10 different kinds of makgeolli (unrefined rice wine) including chestnut, citrus, corn, and mulberry, allowing customers to choose according to their preference. Their famous makgeolli sampler set, which allows customers to taste five different types of makgeolli in small quantities, is popular.

Museum Kimchikan (뮤지엄 김치간)

540.8M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Imun Seolnongtang (이문설농탕)

546.5M 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

SAEWHA HOSTEL(세화호스텔)

568.3M 2024-06-20

50 , Samil-daero 32ga-gil, Jongno-gu, Seoul
+82-10-3780-5988

Located in Jongno, in the heart of Seoul, Saehwa Hostel offers a variety of guest rooms, including ondol rooms and bedrooms, for up to 3 people. There’s a bathtub in each room. Shared PCs, massage chairs, microwave ovens, washing machines and dryers are all available free of charge. A simple free breakfast is provided, plus a free international phone service and a foreign language guidance service. Seoul Station is 15 minutes away by subway, and the airport limousine bus stops at Jongno 3-ga station. Changdeokgung Palace, Jongmyo Shrine, and downtown shopping streets are all reachable on foot.

Sewoon Plaza (세운상가)

575.4M 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Samsung Mobile Store SVC - Eulji-ro Branch [Tax Refund Shop] (삼성모바일SVC 을지로점)

580.5M 2024-04-18

5F, 51, Eulji-ro, Jung-gu, Seoul

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Tteok Museum (떡박물관)

586.2M 2021-09-29

71, Donhwamun-ro, Jongno-gu, Seoul
+82-2-741-5447

The Tteok Museum displays over 2,000 Korean kitchen utensils and tteok (rice cake) related items, arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.

Youngpoong Bookstore - Jongno Branch [Tax Refund Shop] (영풍문고 종로점)

586.0M 2024-04-18

41, Cheonggyecheon-ro, Jongno-gu, Seoul

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Kyung-In Museum of Fine Art (경인미술관)

595.5M 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Jeontong Dawon (전통다원)

595.5M 2024-03-18

11-4 Insadong 10-gil, Jongno-gu, Seoul
+82-2-730-6305

Jeontong Dawon is a hanok-style tea house located in Insa-dong. It offers seating both inside the hanok and in the outdoor garden, allowing guests to choose their preferred spot. Visitors can enjoy various types of traditional Korean tea along with traditional Korean snacks such as yugwa (fried rice sweet). It is situated within the Kyung-in Museum of Fine Art premises, offering the opportunity to explore the museum as well.

Jalppajin Memil Ikseon Branch (잘빠진메밀 익선) - Area information - Korea travel information