293.0M 2024-04-19
1F, 50, Donhwamun-ro, Jongno-gu, Seoul
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296.6M 2024-01-12
11-5 Insadong 10-gil, Jongno-gu, Seoul
Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.
298.3M 2024-03-18
73 Yulgok-ro 8-gil, Jongno-gu, Seoul
+82-70-4531-1214
Jalppajin Memil is a specialty restaurant that directly kneads 100% buckwheat dough to make buckwheat noodles. They offer both bibim makguksu (spicy buckwheat noodles) and mul makguksu (buckwheat noodles). Additionally, they serve memil jeonbyeong (buckwheat crepe), memil mandu (buckwheat mandu), and tender suyuk (boiled pork slices). They have a selection of 10 different kinds of makgeolli (unrefined rice wine) including chestnut, citrus, corn, and mulberry, allowing customers to choose according to their preference. Their famous makgeolli sampler set, which allows customers to taste five different types of makgeolli in small quantities, is popular.
313.4M 2025-06-19
(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul
Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.
320.5M 2024-03-18
14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171
Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.
332.4M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
334.0M 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
334.0M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
336.7M 2024-12-16
29 Insadong 5-gil, Jongno-gu, Seoul
+82-70-7787-4242
Korea Grand Sale is an integrated festival that promotes culture, tourism and shopping to international visitors. While the Korea Grand Sale online platform provides various content and promotions throughout the year, it offers the biggest discounts and programs through offline events in January and February.
338.9M 2024-03-15
16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853
853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.