Euljiro Nogari Alley (을지로 노가리골목)

501.6M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Seoul Gongyesa [Tax Refund Shop] (서울공예사)

505.7M 2024-04-16

1F, 27-1, Insadong-gil, Jongno-gu, Seoul

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Insa-dong Antique Art Street (인사동 고미술거리)

521.8M 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Teterot Salon (때때롯살롱)

526.8M 2025-10-23

21-12 Supyo-ro 28-gil, Jongno-gu, Seoul

Teterot Salon is a representative hanbok brand in Seoul operated by Chima Jeogori Seoul. They boast high levels of completion by closely monitoring the process from design conception, production, and sale of products. In particular, they have their own factory that allows for high quality products and more frequent updates on new products.

Youngpoong Bookstore - Jongno Branch [Tax Refund Shop] (영풍문고 종로점)

528.2M 2024-04-18

41, Cheonggyecheon-ro, Jongno-gu, Seoul

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Ikseon-dong Hanok Street (익선동 한옥거리)

531.2M 2025-10-27

Ikseon-dong, Jongno-gu, Seoul

Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.

Harmony Mart - Insa Branch [Tax Refund Shop] (하모니마트 인사)

533.4M 2024-04-17

1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul

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Ilbeonji Yang Daechang Myeongdong Branch (일번지양대창 명동)

534.3M 2024-03-15

2F, 33 Myeongdong 9-gil, Jung-gu, Seoul
+82-2-773-3150

Ilbeonji Yang Daechang is a specialty restaurant for grilled beef or pork small intestines located on Myeongdong Street. Its main menu features various intestines of beef or pork, including large and small intestines, grilled in the Korean barbecue style. Additionally, they offer options like grilled beef and pork galbi, as well as small intestine hot pot.

Beauty Play (뷰티플레이)

535.1M 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Isae - Insa Branch (No. 2) [Tax Refund Shop] (이새 인사2호)

536.6M 2024-04-18

30-1, Insadong-gil, Jongno-gu, Seoul

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Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information