Baek In-je House (백인제가옥)

711.8M 2024-10-15

16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200

Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.

Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.

Cheongwonsanbang Studio (청원산방)

716.4M 2019-10-02

27, Bukchon-ro 6-gil, Jongno-gu, Seoul
+82-2-715-3342

Located in Samcheong-dong and established in 1981, Cheongwonsanbang Studio is an art studio by Sim Yong-sik (Intangible Cultural Property designated by City of Seoul). He works on various traditional windows and doors with his students, promoting them in Korea and other countries. Doors and windows with beautiful patterns are all over the place in this studio: doors that can hang against a wall, windows decorated with cherry blossoms, comb-patterned windows and so many more. Visitors can also enjoy beautiful crafts in various exhibition events.

Jongno Yugane Yukoebindaetteok(종로유가네육회빈대떡)

720.9M 2021-04-10

86, Supyo-ro, Jongno-gu, Seoul
+82-2-2266-0999

A restaurant with over 30 years’ tradition. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is sliced raw beef.

Gwanghwamun Plaza (광화문 광장)

721.7M 2025-03-13

172 Sejong-daero, Jongno-gu, Seoul
+82-2-120

Gwanghwamun Plaza was opened to the public in August 2022 after renovation. Sejong-ro, the main street of Seoul with 600 years of history, has been reborn as a space for historical and cultural experiences by restoring Yukjo Street. Woldae (Elevated Ceremonial Stage) was reconstructed at the entrance of the "Plaza that Recovers the History of Gwanghwamun," and the statue of Haetae, an imaginary animal that judges good and evil, has been restored. In addition, traces of Yukjo Street, the main street of Hanyang in the past, were restored in the ‘Plaza that recreates the scenery of Yukjo Street’ near Sejong-ro Park, with a scale model installed. This is an excellent place for a stroll with beautiful scenery, including Gyeongbokgung Palace and Bugaksan Mountain.

Jeonju Sikdang (전주식당)

722.5M 2021-03-22

16-17, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2267-5385

A restaurant famous for grilled fish on briquettes. The best menu at this restaurant is grilled cutlassfish. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

723.4M 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Baengnyeon Tojong Samgyetang (백년토종삼계탕)

726.0M 2021-03-24

41, Bukchon-ro, Jongno-gu, Seoul
+82-2-747-5535

This is the place featured on the Michelin Guide. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is ginseng chicken soup.

Sulla-gil Yeah Café & Bibi (순라길 예 & 비비)

730.6M 2025-01-23

55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599

Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.

Statue of Admiral Yi Sun-Shin (충무공 이순신 동상)

731.7M 2024-03-04

175, Sejong-daero, Jongno-gu, Seoul

The Statue of Admiral Yi Sun-Shin can be found at Gwanghwamun Square in Seoul. Admiral Yi Sun-shin (1545-1598) was a naval commander who served during the Japanese invasion of Korea (also known as Imjin War: 1592-1598). The undefeated admiral achieved 23 victories against the Japanese navy using innovative tactics, and he is thus considered as one of the greatest generals in the history of Korea. Admiral Yi’s likeness can be found on the 100 won coin.

Artbox - Jongno 3(sam)-ga Branch [Tax Refund Shop] (아트박스 종로3가)

732.6M 2024-04-17

126, Jong-ro, Jongno-gu, Seoul

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Baek In-je House (백인제가옥) - Area information - Korea travel information