Insadong Cultural Street (인사동 문화의 거리) - Area information - Korea travel information

Insadong Cultural Street (인사동 문화의 거리)

1.0Km    2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.0Km    2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Imun Seolnongtang (이문설농탕)

1.0Km    2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period. 

Haepungbuwongun Yun Taekyeong's Jaesil (해풍부원군윤택영댁재실)

1.1Km    2021-11-10

28, Toegye-ro 34-gil, Jung-gu, Seoul

Haepungbuwongun Yun Taekyeong's Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.
Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

1.1Km    2021-06-19

24, Insadong-gil, Jongno-gu, Seoul

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Jungmyeongjeon Hall (중명전)

1.1Km    2025-01-09

41-11, Jeongdong-gil, Jung-gu, Seoul

Located near Deoksugung Palace, Jungmyeongjeon Hall is a red-brick modern Western-style building. It was built in 1899 as the imperial library of the Korean Empire. After Deoksugung Palace caught on fire in 1904, the place became the temporary residence of Emperor Gojong. It also witnessed the tragic part of history in which the infamous Eulsa Treaty (Japan-Korea Protectorate Treaty), an illegal treaty forced by Japan, was signed in 1905. Its exhibition hall serves as a place for historical education.

Insa-dong Antique Art Street (인사동 고미술거리)

1.1Km    2025-03-16

29 Insadong-gil, Jongno-gu, Seoul

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

MUSICAL CHEF(뮤지컬 셰프)

1.1Km    2025-05-21

서울특별시 종로구 삼일대로 428 (낙원동)

Seoul Namsan Park (남산공원(서울))

1.1Km    2024-03-18

231 Samil-daero, Jung-gu, Seoul

Namsan Mountain rises in the heart of Seoul at an altitude of 265 meters and has been a significant landmark since the Joseon dynasty (1392-1897), leaving behind several ruins. It was heavily damaged in the early 20th century, but was partially restored in 1968 with the creation of the park. Highlights include Namsan Tower and love locks left by numerous couples. Visitors can also easily reach the top by a cable car or bus.

Seoul International Writers' Festival (서울국제작가축제)

1.1Km    2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.