Insadong Cultural Street (인사동 문화의 거리)

1.6Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Gwanghwamun Plaza (광화문 광장)

1.6Km 2025-03-13

172 Sejong-daero, Jongno-gu, Seoul
+82-2-120

Gwanghwamun Plaza was opened to the public in August 2022 after renovation. Sejong-ro, the main street of Seoul with 600 years of history, has been reborn as a space for historical and cultural experiences by restoring Yukjo Street. Woldae (Elevated Ceremonial Stage) was reconstructed at the entrance of the "Plaza that Recovers the History of Gwanghwamun," and the statue of Haetae, an imaginary animal that judges good and evil, has been restored. In addition, traces of Yukjo Street, the main street of Hanyang in the past, were restored in the ‘Plaza that recreates the scenery of Yukjo Street’ near Sejong-ro Park, with a scale model installed. This is an excellent place for a stroll with beautiful scenery, including Gyeongbokgung Palace and Bugaksan Mountain.

Olens - Gwanghwamun Branch [Tax Refund Shop] (오렌즈 광화문)

1.6Km 2024-04-18

1F, 82, Sambong-ro, Jongno-gu, Seoul

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Beautiful Tea Museum (아름다운 차박물관)

1.6Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Innisfree - Daehangno Branch [Tax Refund Shop] (이니스프리 대학로)

1.6Km 2024-04-19

51, Daehak-ro 11-gil, Jongno-gu, Seoul

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Club Espresso (클럽에스프레소)

1.6Km 2024-02-20

132 Changuimun-ro, Jongno-gu, Seoul

Club Espresso is a café that opened in 1990, constructed with red bricks. They roast their own coffee beans, offering a diverse coffee menu. The Moon Blend, a blend of Colombian, Brazilian, Ethiopian, and Guatemalan beans, is a favorite among regulars and is made with the coffee bean ratio favored by former President Moon Jae-in. Nearby attractions include the Yun Dongju Hill (Cheongun Park) and the Yun Dong-ju Literary Museum, dedicated to the poet beloved by Koreans.

Ikseon-dong Hanok Street (익선동 한옥거리)

1.6Km 2025-10-27

Ikseon-dong, Jongno-gu, Seoul

Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.

Teafference Seoul (티퍼런스서울)

1.6Km 2024-02-01

61 Donhwamun-ro, Jongno-gu, Seoul

Teafference Seoul is where visitors can taste purple tea made from purple tea leaves that grow naturally on the 1,800-meter plateau in Kenya. As a café and a cultural complex, it comprises a gallery tea café on the first floor where one can enjoy purple tea and art exhibitions, a beauty shop on the second floor, and a rooftop on the third floor. Exhibitions of paintings and photographs are always held using the walls and staircase landings of the spacious interior, making it a great place to relax while enjoying a cup of tea. In addition, this place has an appealing vibe, making it especially popular on social media. Not only is purple tea pretty in color, but it also has less caffeine than green tea or black tea, thus serves as a suitable option for the health-conscious. A variety of menu items are available, including Teafference Signature Purple Tea, Teafference Purple Milk Tea, and Teafference Purple Tea Einspanner. Another recommended menu item is Purple Tea-Makase, a course menu which serves several types of purple tea and desserts.

Statue of Admiral Yi Sun-Shin (충무공 이순신 동상)

1.6Km 2024-03-04

175, Sejong-daero, Jongno-gu, Seoul

The Statue of Admiral Yi Sun-Shin can be found at Gwanghwamun Square in Seoul. Admiral Yi Sun-shin (1545-1598) was a naval commander who served during the Japanese invasion of Korea (also known as Imjin War: 1592-1598). The undefeated admiral achieved 23 victories against the Japanese navy using innovative tactics, and he is thus considered as one of the greatest generals in the history of Korea. Admiral Yi’s likeness can be found on the 100 won coin.

Teterot Salon (때때롯살롱)

1.6Km 2025-10-23

21-12 Supyo-ro 28-gil, Jongno-gu, Seoul

Teterot Salon is a representative hanbok brand in Seoul operated by Chima Jeogori Seoul. They boast high levels of completion by closely monitoring the process from design conception, production, and sale of products. In particular, they have their own factory that allows for high quality products and more frequent updates on new products.

Insadong Cultural Street (인사동 문화의 거리) - Area information - Korea travel information