Sewoon Plaza (세운상가)

1.9Km 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

D. Festa: Daehakro Street Performance Festival (대학로 거리공연축제)

1.9Km 2025-06-16

1, Daehak-ro 8-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-741-4188

Started in 2015, Daehakro Street Performance Festival provides various performances including plays, dances, mimes and more. The festival aims to provide hope and changes in daily life through diverse performances.

Cheonhamu-Bbong(천하무뽕)

1.9Km 2025-12-04

서울특별시 종로구 대학로 112 (동숭동)

LOTTE Department Store - Myeongdong Main Store (롯데백화점 (본점))

1.9Km 2024-05-17

81, Namdaemun-ro, Jung-gu, Seoul
+82-2-2200-0111

LOTTE Main store is the original branch of LOTTE Department Store, situated in the heart of Korea's bustling tourism hub, Myeong-dong. Shoppers can enjoy their time in the premium life-style shopping place with Luxury & Trendy brands.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

2.0Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Heukdonga Myeongdong (흑돈가 명동)

2.0Km 2024-03-07

21, Myeongdong, 7-gil, Jung-gu, Seoul
+82-2-3789-0080

Situated in Myeongdong, Heukdonga focuses on Jeju-style grilled black pork. Once black pork cut into thick chunks are grilled over charcoal, it is ready to be served with salted anchovies or pickled perilla leaves. The meat is grilled on a wire mesh over charcoal, which renders the fat and gives it a nice charcoal flavor. After finishing the meat, patrons have the option to soybean paste jjigae with rice or cold buckwheat noodles, which are also a must-try in Korean barbecue restaurants.