Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

259.2M 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Imported Goods Shopping Center (숭례문(남대문) 수입상가)

261.0M 2023-06-13

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-779-2951

Sungnyemun Imported Goods Shopping Center consists of two underground floors within the Daehan Hwaje Building (B3F-22F). The building is easy to locate among the low buildings of Namdaemun Market. In addtion to many items, the shopping center is particularly known for its cameras and audio equipment. Main items also include trekking items, household items, electronics, and fishing gear.

L’Escape Hotel (레스케이프 호텔)

262.1M 2022-06-08

67 , Toegye-ro, Jung-gu, Seoul
+82-2-317-4000

L’Escape Hotel has multiple branches in Seoul and is a boutique hotel by Josun Hotel and Resort. It was listed on Forbes Travel Guide recommended hotels for three years in a row since 2020. The guest rooms were designed by world famous interior designer Jacques Garcia. Facilties include a fitness center, spa, and small banquet hall. The hotel is located a quick two minute walk from Shinsegae Mall.

Queen Plaza (퀸프라자)

267.8M 2021-06-19

29, Namdaemunsijang 6-gil, Jung-gu, Seoul
+82-2-775-8400

Queen Plaza offers diverse items for people of varying ages from children to seniors. Consisting of many shops, it is particularly popular among families. On the third floor, designer clothing and accessories can be found.

Bank of Korea Money Museum (화폐박물관)

272.4M 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Cheongja Imported Goods Shopping Center (청자 수입상가)

288.2M 2022-12-21

29, Namdaemunsijang 4-gil, Jung-gu, Seoul

Cheongja Imported Goods Shopping Center offers imported utensils, household items, clothing and accessories not readily available elsewhere. Its main customers tend to be women. Its first underground floor boasts diverse utensils, women's clothing and accessories while the first floor offers children's clothing and household items. After shopping around in the center, visitors may want to visit the second and third floors, which house customer lounges and coffee shops.

Jinju Hoegwan (진주회관)

288.5M 2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-753-5388

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

Grain De Beaute [Tax Refund Shop] (그랭드보떼)

294.3M 2024-04-19

1F, 34, Namdaemunsijang 6-gil, Jung-gu, Seoul

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Shinsegae Department Store - Main Store (신세계백화점 (본점))

295.1M 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Namdaemun Daeho Optic [Tax Refund Shop] (남대문대호안경)

295.1M 2024-06-27

B1, #7, 32, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information