Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

12.4Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Jungmyeongjeon Hall (중명전)

12.4Km 2025-01-09

41-11, Jeongdong-gil, Jung-gu, Seoul
+82-2-752-7525

Located near Deoksugung Palace, Jungmyeongjeon Hall is a red-brick modern Western-style building. It was built in 1899 as the imperial library of the Korean Empire. After Deoksugung Palace caught on fire in 1904, the place became the temporary residence of Emperor Gojong. It also witnessed the tragic part of history in which the infamous Eulsa Treaty (Japan-Korea Protectorate Treaty), an illegal treaty forced by Japan, was signed in 1905. Its exhibition hall serves as a place for historical education.

Blue Square (블루스퀘어)

12.4Km 2024-03-05

294, Itaewon-ro, Yongsan-gu, Seoul
+82-1544-1591

Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.

Korean National Police Heritage Museum (경찰박물관)

12.5Km 2021-12-21

41, Saemunan-ro, Jongno-gu, Seoul
+82-2-3150-3681

The police museum opened on October 14, 2005 to give a better understanding of the job of the police and to offer a formal education to children who wish to become police officers in the future. The history hall of the museum is designed for visitors to learn about the history of Korean police at a glance, exhibiting information on the police force from the Joseon dynasty up until current times.

Visitors to the museum can pretend to be police officers by touching actual equipment and learning about an officer's daily tasks. Visitors can also get in patrol cars, wear a police uniform, experience shooting a gun through a simulation, and learn self-defense martial arts and arrest techniques. Visitors can also go to the museum jail.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

12.5Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Soonplus Plastic Surgery · Dermatology (순플러스성형외과의원)

12.5Km 2026-01-02

(12th-13th Floors, Mulberry Hills Medical Building), 589 Gangnam-daero, Seocho-gu, Seoul

At Soonplus Plastic Surgery · Dermatology, we are dedicated to enhancing the unique beauty of each individual through meticulous diagnoses and ongoing research.

For 25 years, we have quietly pursued the path of true beauty, and now, we are reaffirming our commitment to the principles that have guided us since the beginning.
Our focus is on natural beauty, helping you discover and embrace your own distinctive charm—one that is authentic and not influenced by fleeting trends.

This unwavering dedication to preserving individuality has been our hallmark for over two decades.
At Soonplus Plastic Surgery · Dermatology, we are committed to continuing this journey with you, bringing out the pure beauty that is uniquely yours.

Starbucks Byuldabang (스타벅스 별다방)

12.5Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

DL Plastic Surgery (디엘성형외과의원)

12.5Km 2025-10-23

(4th Floor, Peyto Plaza), 563 Gangnam-daero, Seocho-gu, Seoul

DL Plastic Surgery is a premier clinic specializing in advanced procedures such as facial contouring and rhinoplasty. Our highly skilled medical team, with over ten years of experience, is dedicated to delivering the results you desire. We carefully plan and customize each surgery, ensuring that the overall harmony and balance of your face are maintained.
Your confidence and satisfaction are our top priorities. To reinforce this, we’ve implemented a surgical liability guarantee system, providing you with added trust and peace of mind regarding your results. We remain at the forefront of innovation through ongoing academic engagement and the latest research.

Note Plastic Surgery (노트성형외과의원)

12.5Km 2025-10-23

(12th-15th Floors, Peyto Plaza Building), 563 Gangnam-daero, Seocho-gu, Seoul

Note Plastic Surgery opened in Nonhyeon Station, between Gangnam Station and Sinsa Station in Seoul, in August 2019, and has just passed 4 years and is now celebrating its 5th year.
In July 2024, the Breast & Body Contouring Center and Facial Contouring Center were expanded and reopened.

Bank of Korea Money Museum (화폐박물관)

12.5Km 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information