Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.1Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Saemaeul Sikdang Dongdaemun (새마을식당 동대문)

1.1Km    2024-03-11

1FL, 30, Eulji-ro 43-gil, Jung-gu, Seoul
+82-2-2274-0410

Located near Dongdaemun and Dongdaemun Design Plaza (DDP), Saemaeul Sikdang specializes in traditional Korean grilled pork, including bulgogi, moksal (grilled pork shoulder), and grilled intestine. Especially for lunch, patrons have the option to delectable baekban (hand-made set menu), which is a traditional home-made Korean meal with steamed rice and grilled pork for side dish. 

Myeong-dong Alssam Jjukkumi VS Budaejjigae(명동 알쌈쭈꾸미 VS 부대찌개)

Myeong-dong Alssam Jjukkumi VS Budaejjigae(명동 알쌈쭈꾸미 VS 부대찌개)

1.1Km    2021-04-09

13, Jangchungdan-ro, 13-gil, Jung-gu, Seoul
+82-2-2275-9023

It is a place where you can enjoy grilled jjukumi (webfoot octopus) with egg wraps. The best menu at this restaurant is sausage stew. This Korean dishes restaurant is located in Jung-gu, Seoul.

Asin [Tax Refund Shop] (아신)

1.1Km    2024-04-19

1F, 50-1, Insadong-gil, Jongno-gu, Seoul

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Myeongdong Haemultang Eomeonijip (명동해물탕어머니집)

Myeongdong Haemultang Eomeonijip (명동해물탕어머니집)

1.1Km    2021-03-26

11-6, Myeongdong 8-gil, Jung-gu, Seoul
+82-2-776-3896

This restaurant specializes in seafood soup based on 40 years’ tradition. This restaurant's signature menu is spicy seafood stew. This Korean dishes restaurant is located in Jung-gu, Seoul.

Bukchon-ri Dullegol (북촌리둘레골)

Bukchon-ri Dullegol (북촌리둘레골)

1.1Km    2021-03-19

44 Insadong 14-gil Jongno-gu Seoul
+82-2-747-9700

A restaurant with Korean traditional house-themed interior design. The representative menu is Korean table d''hote. This is a Korean cuisine located in Insa-dong, Seoul.

Namsangol Hanok Village (남산골한옥마을)

Namsangol Hanok Village (남산골한옥마을)

1.1Km    2024-10-25

28 Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-2261-0500

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Choegojip Sutbul Dakgalbi Jeonmunjeom(최고집숯불닭갈비전문점)

Choegojip Sutbul Dakgalbi Jeonmunjeom(최고집숯불닭갈비전문점)

1.1Km    2021-04-14

21-7, Myeongdong 8-gil, Jung-gu, Seoul
+82-2-3789-3334

It is a place where you can enjoy a variety of toppings for Dakgalbi (Spicy Stir-fried Chicken) that is popular in Korea. This Korean dishes restaurant is located in Jung-gu, Seoul. The most famous menu is spicy stir-fried chicken.

Kumkang - Myeongdong Main Branch (금강제화 명동본점)

Kumkang - Myeongdong Main Branch (금강제화 명동본점)

1.1Km    2022-12-29

7, Myeongdong 8-gil, Jung-gu, Seoul
+82-2-753-9411

Kumkang is a representative shoe brand of Korea (sneakers, casual shoes, etc.) that has been gradually expanding its product line to include accessories and clothing. Kumkang's main branch is located in Myeong-dong, frequented by international visitors. The brand offers plus-sized shoes and warranty service at the customer service center. Some of the bestsellers at the branch are Regal products, a sub-brand of Kumkang.

Korea Beauty Festival (코리아뷰티페스티벌)

Korea Beauty Festival (코리아뷰티페스티벌)

1.1Km    2024-05-23

35 Myeongdong-gil, Jung-gu, Seoul
+82-2-6000-4356

The Korea Beauty Festival is a full-on K-beauty festival geared towards international visitors, with participation of many tourism and beauty organizations. Visitors can enjoy K-beauty experiences and discounts ranging from hair and make-up to fashion and even medical and wellbeing themes.