Jongno Cheonggye Special Tourist Zone (종로 청계 관광특구)
2.3Km 2021-12-30
99, Yulgok-ro, Jongno-gu, Seoul
Jongno Cheonggye Special Tourist Zone stretches from Seorin-dong to Changsin-dong between Cheonggyecheon Stream and Jong-ro. It includes Youth Street, Gwangjang Market, Sewoon Electronics Department Store, lighting stores, pharmacy & medical device stores, badge stores, Stamp Street, Stationery · Toy Market, Aquarium Street, Shoes Market, and other markets totalling to approximately 14,000 shops. Nearby attractions include modern high-story buildings as well as Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Unhyeongung Palaces, Jongmyo Shrine, and Insa-dong, merging traditions, modernism, culture, and markets alike.
Thought to be at the heart of Seoul, Cheonggyecheon Stream is located in the dense cultural area of Seoul where various press networks, organizations, bookstores and other major corporations are situated. Walking along Cheonggyecheon Stream is a famous activity for tourists. Also, the area is the venue for the Seoul Lantern Festival every winter. Keeping its traditional scene including narrow alleys, old-fashioned hanok buildings and various stores still fully intact, the tourist zone has enough fun places for sightseeing as well as tasty restaurants in every corner for a more enjoyable visit.
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
2.3Km 2025-01-06
274, Cheonggyecheon-ro, Jung-gu, Seoul
The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
Seoul Daehan Hospital (서울 대한의원)
2.3Km 2021-12-23
101, Daehak-ro, Jongno-gu, Seoul
Daehanuiwon (Daehan Medical Center) is an antique two-story brick building within the grounds of Seoul National University Hospital. It was established under the direct administration of the Uijeongbu (State Council), combining the Gwangjewon (under the Home Ministry), Gyeongseong Medical School and the Korean Red Cross Hospital (under the Royal Household).
Built in the Madubong Hill area, this location where Hamchunwon, the outer garden of Changgyeonggung Palace, once stood in 1484 (15th year of King Seongjong), was also once the site of Gyeongmogung Palace, where King Jeongjo enshrined the mortuary tablet of his birth father Crown Prince Sado Seja in 1776 (the year King Jeongjo ascended to the throne).
These places that held importance for the royal family were destroyed as the Japanese built Gyeongseong Empire University in its place. In 1907, with the announcement of the plan to establish Daehan Medical Center, construction began on the main building, seven wards and affiliated buildings. Construction was completed in November 1908.
The Daehan Medical Center opened in Gwangjewon, but upon Japanese colonization in 1910, its name was changed to the Japanese Viceroyalty Hospital. In 1926, it was included as a part of Gyeongseongjeguk University to become a university hospital. Since the liberation of Korea in 1945, it has been a hospital affiliated with Seoul National University.
Danha(단하)
2.3Km 2025-11-05
39-7 Palpan-gil, Jongno-gu, Seoul
BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.
Nuwa (누와)
2.3Km 2024-12-23
3-1 , Pirundae-ro 5na-gil, Jongno-gu, Seoul
Nuwa is a small, tastefully-renovated private hanok in the Seochon Village residential area to the west of Gyeongbokgung Palace in Seoul. It gets the light through a window wall in the living room, which contains a walnut table where guests can take tea, and a bathtub: weary travellers will feel better after taking a foot bath or half-body bath. High-quality tea and bath salts are provided. The sleeping space has an unusual round window, like a full moon, facing the bed, through which guests can see the top of Inwangsan Mountain as they fall asleep.
Doota Mall (두타몰)
2.3Km 2025-10-23
275, Jangchungdan-ro, Jung-gu, Seoul
Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.
Choong Ang High School (중앙고등학교)
2.3Km 2025-10-23
164 Changdeokgung-gil, Jongno-gu, Seoul
Choong Ang High School is located in Jong-ro near Samcheongdong-gil. It was built to educate the public at the beginning of the 20th century. The school’s main building was reconstructed in 1937 after the original two-story brick house was destroyed in 1934. The main building situated in front of the main gate is a two-story H-shaped granite stone building in Gothic style, with a four-story tower in the middle.
The school holds historical significance because it was designed by Park Dong Jin, one of Korea's first modern architects and the designer of Korea University’s main building, library, and the Chosun Ilbo Newspaper Company building. The main building of Choong Ang High School is designated as Historic Site No. 281. Many national leaders were educated at the gothic building during the grim period when Korea was trying to escape Japanese colonial rule.
The Souvenir Fair (2025 대한민국 관광기념품 박람회)
2.3Km 2025-10-27
281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
K.O.N.G Gallery (공근혜갤러리)
2.3Km 2025-10-28
38 Samcheong-ro 7-gil, Jongno-gu, Seoul (Samcheong-dong)
Since its opening in 2005, the gallery has made a significant impact on the Korean photography scene by introducing world-class photographers to Korea. It relocated to its present site next to the Cheongwadae, Samcheong-dong, in 2010, adding spaces for painting, sculpture, video, installation, and other forms of contemporary art. The gallery focuses on artists based in Paris, London, and New York, presenting works that represent the current state of contemporary art in the 21st century. It also plays a vital role as a Korean gallery by discovering young Korean artists and supporting their overseas activities.
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