National Palace Museum of Korea (국립고궁박물관)

1.3Km 2023-03-24

12, Hyoja-ro, Jongno-gu, Seoul
+82-2-3701-7500

The National Palace Museum of Korea displays over 40,000 relics from the Joseon dynasty. With various treasures on exhibit, the museum continues to provide information on the dignity of royal culture and the creativity of royal cultural assets.

Seochon Guest House [Korea Quality] / 서촌게스트하우스 [한국관광 품질인증]

1.3Km 2023-09-05

28-3 , Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-473-9680

Seochon Guest House in Seochon, Jongno, Seoul, consists of a 90 year-old hanok and a two-story Western-style house. A 6-cheop table is provided for meals, and travelers can use the 1st floor rooms and hall at any time. In the yard, Pansori performances are held twice a year, and residents can sample traditional music, wearing hanbok, and making Korean food; the guesthouse’s other name is Pleasure Valley (Jaeminan Gol)! There are programs for visiting Inwangsan-Bukaksan fortress trail, Gyeongbokgung and other royal palaces, and nearby traditional markets.

Donggwol Maru - Korea Cultural Heritage Foundation Branch [Tax Refund Shop] (한국문화재재단 동궐마루)

1.3Km 2024-10-15

99, Yulgok-ro, Jongno-gu, Seoul

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High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

1.3Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Insa-dong (인사동)

1.3Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Daeo Bookstore (대오서점)

1.4Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Thimbloom - Gyeongbokgung Branch (No. 2) [Tax Refund Shop] (팀블룸2호점 경복궁)

1.4Km 2024-04-18

1F, BF (Nuha-dong), 46, Pirundae-ro, Jongno-gu, Seoul

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Nwijo (뉘조)

1.4Km 2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Tosokchon Samgyetang (토속촌삼계탕)

1.4Km 2024-03-12

5 Jahamun-ro 5-gil, Jongno-gu, Seoul
+82-2-737-7444

Tosokchon Samgyetang is a restaurant specializing in samgyetang (ginseng chicken soup) near Gyeongbokgung Palace. It is housed in several renovated traditional hanok buildings, exuding a nostalgic atmosphere. Samgyetang is a traditional Korean nutritious food made by simmering cleaned young chicken with ginseng, jujube, sweet rice batter, and various nuts. The thick broth of samgyetang, served alongside ginseng liquor, stimulates the appetite. Diced radish kimchi and cabbage kimchi are served as basic side dishes.

Aank Hotel & Spa Jongno Unni Branch (아늑호텔 앤 스파 종로운니점)

1.4Km 2025-04-24

89 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul

Aank Hotel & Spa Jongno Unni Branch embodies the warmth and charms of Korea. Guests are welcome to unwind with diverse room options to choose from such as the msuic room, signature spa room, desktop 2-PC room, and standard room. It's location in the heart of Seoul makes it a great place for tourists as well as well.

National Palace Museum of Korea (국립고궁박물관) - Area information - Korea travel information