Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

14.8Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Owl Museum (부엉이박물관)

14.8Km 2022-09-19

143, Bukchon-ro, Jongno-gu, Seoul
+82-2-3210-2902

The Owl Museum is filled with over 2,000 pieces of owl-themed arts and crafts collected from all over the world by the owner. Renovated from a house, the museum has a feel of an antique café as the owner offers a cup of coffee or tea to visitors. Located near the city, those interested in owls should stop for a view and a drink. Various stories of how the collection was gathered as well as information on owls are also interesting.

Doota Mall (두타몰)

14.8Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

Nungin Sunwon (능인선원)

14.8Km 2024-03-20

340 Yangjae-daero, Gangnam-gu, Seoul

Nungin Sunwon, nestled at the base of Guryongsan Mountain, is named after another name of Buddha, Sakyamuni, signifying "the one who skillfully educates and benefits others." This temple complex includes several key structures: the Daeungjeon Hall, the Dharma Hall, the Gwaneumjeon Hall, and the resplendent Great Bhaisajyaguru, known for its golden glow. Additionally, the site houses a Buddhist university, providing a range of programs that cover basic to advanced Buddhist studies.

Jennyhouse (제니하우스)

14.8Km 2025-03-15

56 Seolleung-ro 146-gil, Gangnam-gu, Seoul
010-5689-1484

Step into Jennyhouse, Korea’s top luxury beauty salon, for an unforgettable hair and makeup transformation. Renowned for its exceptional service and artistry, Jennyhouse is where celebrities like Son Ye-jin, Han Ji-min, and Suzy achieve their iconic looks.

Upon booking a reservation, clients can choose from a range of services tailored to their style and needs. Whether it’s a glamorous red-carpet makeover, a trendy K-beauty hair transformation, or elegant wedding styling, Jennyhouse's team of 80 expert artists ensures a personalized experience.

Expect cutting-edge techniques, top-tier products, and meticulous attention to detail. Jennyhouse offers the experience for clients to embrace the best of K-beauty and leave with a look that’s uniquely theirs. At Jennyhouse, every client walks out feeling confident, radiant, and ready to shine.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

14.8Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Seokparang (석파랑)

14.9Km 2024-09-02

309 Jahamun-ro, Jongno-gu, Seoul
+82-2-395-2500

Seokparang is a place built by relocating the Sarangchae of Heungseon Daewongun, the father of King Gojong of the Joseon dynasty. It boasts beautiful late Joseon-style gardens and three traditional hanok buildings. Here, one can enjoy authentic Gungjung hanjeongsik (royal Korean table d'hote) for both lunch and dinner, featuring meticulously prepared dishes such as traditional porridge, chilled salads, steamed prawns, kimchi cabbage wraps with pork, soybean paste jjigae set menu, and desserts. Diners can also savor traditional liquors crafted by artisans from across the country.

Gold J Clinic (골드제이의원)

14.9Km 2025-10-23

8th Floor, Daechi Building, 408 Teheran-ro, Gangnam-gu, Seoul

Gold J Clinic is a medical aesthetics clinic focused on personalized treatments in dermatology and beauty. Experienced doctors analyze skin conditions and areas for improvement in detail, delivering natural and safe results through advanced equipment and proven procedures. Constant research and training ensure the clinic stays aligned with evolving trends and technologies, aiming to provide high-quality service.

Kwonsooksoo (권숙수)

14.9Km 2024-06-21

4F, 37 Apgujeong-ro 80-gil, Gangnam-gu, Seoul
+82-507-1354-6268

Kwonsooksoo, a distinguished Korean restaurant near Dosan Park, offers modern interpretations of traditional Korean dishes, crafted with premium ingredients from across Korea, handmade fermented sauces, and salted seafood. The restaurant's standout offering is its Lunch Course, featuring an array of dishes that include a welcome drink, an assortment of small appetizers, guemtaejjim (steamed blackthroat seaperch), mineogui (pan-fried croaker), baekhapjuk (clam porridge), and kongguksu (noodles in cold soybean soup). Additionally, options like wet aged Korean beef striploin steak and the renowned Korean beef tteokgalbi are available for an extra charge. Nearby attractions include the UNESCO World Heritage Sites of Seolleung and Jeongneung Royal Tombs, as well as COEX, adding cultural and historical context to the dining experience.

Chaum (차움의원)

14.9Km 2025-10-23

(2nd Floor, Pie'n Polus), 442 Dosan-daero, Gangnam-gu, Seoul

Founded in 1960, CHA Hospital has grown into a global medical institution, delivering high-quality care across 91 facilities in 7 countries, backed by over 60 years of medical expertise. Among its distinguished institutions is Chaum, a cutting-edge anti-aging and wellness center that integrates western medicine, oriental medicine, integrative medicine, and holistic approaches, including exercise prescription and food therapy, to promote optimal health.
At Chaum, we go beyond standard checkups. Unlike typical dermatology clinics, we offer advanced skin care solutions utilizing stem cell conditioned media. Our treatments focus on wrinkle prevention, enhancing skin hydration, and reducing melanin production, helping you maintain youthful, radiant skin.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information