Hyoseok Cultural Festival (평창효석문화제)

.0M 2025-07-10

157 Ihyoseok-gil, Pyeongchang-gun, Gangwon-do
+82-33-335-2323

Korean novelist Lee Hyo-seok is from Pyeongchang, Gangwon State, and is known for his novels that combine stories with the beauty of nature. The Pyeongchang Hyoseok Cultural Festival, held every autumn in Bongpyeong, the setting of his famous work “When the Buckwheat Flowers Bloom,” celebrates his legacy and showcases the region’s beauty. The festival runs a variety of literary programs, such as an essay contest, a poetry event, and bookmaking. In the evening, there are small-scale literary and music performances to add to the romantic charm of the festivities. During the festival, the fields near the village are filled with white buckwheat flowers, creating a spectacular view as though they were waves of white snow rippling in the wind. A key highlight of the festival is capturing memorable photos against the backdrop of the buckwheat fields, which are the most cherished mementos of the event.

◎ The short novel “When the Buckwheat Flowers Bloom,” published in 1936, is a beloved work that captures themes of love and humor set against a buckwheat field. In September, Bongpyeong reaches the peak of its beauty with fields of white buckwheat flowers in full bloom.

Hyoseok Culture Village Buckwheat Food Street (효석문화마을 메밀음식거리)

230.2M 2021-03-11

31, Gipung 3-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2771

The Hyoseok Culture Village is the place where author Lee Hyo-seok (penname “Gasan”) was born and raised. The village is also the setting of the author’s story "When Buckwheat Flowers Bloom,” one of the most celebrated Korean short stories to date. Since 1999, the Hyoseok Cultural Festival has been held here every September to commemorate the writer. Visitors to the festival can enjoy various foods and events as well as a replica of scenes from the book. For those that are searching for a more tranquil visit, avoid the month of September, when the buckwheat flowers are in full bloom. Don't forget to try all the different memil (buckwheat) dishes offered throughout the area all year round.

Hyundai Buckwheat Noodles (현대막국수)

261.2M 2024-10-22

17 Dongijangteo-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Buckwheat, a staple in Gangwon State, is finely milled to make the base for Buckwheat Noodles. In Pyeongchang, where buckwheat fields are a common sight, numerous eateries specialize in these noodles. The signature dish here is the Pure Buckwheat Noodles, made exclusively from Korean-grown buckwheat. Its popularity stems from the noodles’ light broth, garnished with vegetables, offering a clean, non-overpowering flavor. For those who prefer a bit of a kick, the Spicy Buckwheat Noodles come with a tangy seasoning, customizable to taste. The accompanying side dishes are equally delightful, featuring items like Buckwheat Pancakes with buckwheat and cabbage, and Buckwheat Crepes stuffed with kimchi filling—each menu item invites one to savor the authentic essence of this cherished grain.

Bongpyeong 5-day Market (봉평5일장/봉평시장 (2, 7 일))

265.0M 2020-06-19

14-1, Dongijangteo-gil, Pyeongchang-gun, Gangwon-do
+82-33-336-9987

Bongpyeong Market opens on days with '2' and '7' with the interval of five days. One can imagine as the protagonist in the famous novel by Lee Hyo-seok 'When the Buckwheat Blossoms' as he or she goes through the market. Recently, memil without fail, has been the top product in the market. From Memil Mak-guksu (buckwheat noodles), Memil-buchim (buckwheat pancake), Memil-jeonbyeong (buckwheat crepe), Memil-Jjinbbang (buckwheat steamed bun), Tojong Memil-Sundae, Memil Guksu-Jeongol (buckwheat noodles hotpot), Memil Namu Bibimbap and more, a variety of buckwheat-related foods can be found in this market.

Lee Hyo-seok Culture Village (이효석문화마을)

287.3M 2022-12-29

Wongil-ri, Pyeongchang-gun, Gangwon-do
+82-33-335-9669

Lee Hyo-seok Culture Village is the place where the author Lee Hyo-seok (pen name “Gasan”) was born and raised. The village is also the setting of the author’s novel "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date.

In 1990, the village place was designated ‘first national cultural village’ by the Ministry of Culture and Tourism. The village is comprised of the author's birth house, a water mill, Gasan Park, Lee Hyo-seok Memorial Hall, and a buckwheat museum. During the peak of the blossoming season in early fall, the annual Lee Hyo-seok Cultural Festival takes place and visitors can enjoy the beautiful scenery of snow-white fields of buckwheat flowers.

Lee Hyo-seok Cultural Festival commemorates the modern Korean writer and features buckwheat-themed programs. Events include a Hyo-seok essay contest, traditional performances, a costume parade, a photo contest, and "When the Buckwheat Blossoms" plays and related performances. During the festival, visitors can enjoy makguksu (buckwheat noodles) and memil buchim (buckwheat pancakes) and tour the locations that appear in the famous short story.

Migayeon (미가연)

387.5M 2019-05-21

108, Gipung-ro, Pyeongchang-gun, Gangwon-do
+82-33-335-8805

Migayoun is a Korean restaurant specializing in dishes made of buckwheat and buckwheat sprouts, which are known for their high vitamin P content. Pyeongchang, where Migayoun is located, is particularly famous for buckwheat, the sprouts of which are clinically proven to be good for diabetes, geriatric diseases, and weight control.

Lee Hyo-seok Memorial Hall (이효석 문학관)

497.6M 2021-08-11

73-25, Hyoseongmunhak-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2700

Lee Hyo-seok Memorial Hall was opened on September 7, 2002 during the Hyoseok Cultural Festival to celebrate the literary contributions and display artifacts from the life of Lee Hyoseok (pen name Gasan). Many of the artifacts on display came from the Gasan Literature Group but some items were also donated from the children of Lee Hyoseok to commemorate the passing of their father.

Ssangdungine Gabyusl Sikdang (쌍둥이네가벼슬식당)

724.3M 2025-01-23

118-8 Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Though this restaurant specializes in chicken dishes, such as baeksuk (whole chicken soup) or dakbokkeumtang (spicy braised chicken), it is also known for gondeurebap (thistle rice), which is made into a bibimbap with makjang (Gangwon-style soybean paste). This restaurant, with its long history, has welcomed many famous figures, including athletes from around the world who competed in the Winter Olympics.

Myeongga (명가)

789.9M 2021-08-07

16-7, Boraeryeong-ro, Pyeongchang-gun, Gangwon-do
+82-33-333-4333

Serving a variety of Chinese dishes, it has a large space that can accommodate group diners. This restaurant's signature menu is noodles in black bean sauce. This Chinese (cuisine) restaurant is located in Pyeongchang-gun, Gangwon-do.

Hyoseok Literature Baengnigil Trail Course (효석문학 100리길)

918.6M 2023-06-23

14, Aegangnamu-gil, Pyeongchang-gun, Gangwon-do

Picturesque Pyeongchang, is a place where beautiful nature unfolds.
Pyeongchang, which retains its beautiful nature with four distinct seasons, is a place where the vast natural scenery spreads out like a panorama and is often called the "Asian Alps." About 65% of the total area of Pyeongchang is located in the highlands above 700 meters above sea level, and it is a clean natural area making it the best getaway destination.

Hyoseok Cultural Festival (평창효석문화제) - Area information - Korea travel information