Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

9.6Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Mangnae Hoejip (막내회집)

9.6Km 2021-04-09

34-11, Namdaemunsijang, 4-gil, Jung-gu, Seoul
+82-2-755-5115

It is a Hoejip (raw fish restaurant) with 26 years’ tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is sliced raw flatfish.

Goethe-Institut Korea (주한독일문화원)

9.6Km 2019-03-18

132, Sowol-ro, Yongsan-gu, Seoul

Goethe-Institut branches out worldwide as a cultural ambassador of Germany. The institution promotes German language and facilitates international cultural exchanges abroad by providing information related to Germany's culture, society and politics.

With an extensive network around the globe consisting of Goethe-Centers, cultural organizations, information centers, language examination centers, and language learning centers, Goethe-Institut is able to carry out tasks centered on foreign culture and educational policies. The center also engages in activities as a partner to Germany’s private and public cultural organizations, the federal government, and local communities.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

9.6Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Zero Complex (제로 컴플렉스)

9.6Km 2017-02-16

113, Donggwang-ro, Seocho-gu, Seoul

Equipped with culinary skills learned in France, Chef Lee Choong-hu presents sensual cuisines of his own design at Zero Complex. Seasonal ingredients are used to prepare menus that change on a monthly basis.

Hanaro Optics [Tax Refund Shop] (하나로안경원)

9.6Km 2024-04-19

48, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Hamilton Shirts (해밀턴 셔츠)

9.6Km 2021-01-19

160, Itaewon-ro, Yongsan-gu, Seoul
+82-2-796-5693

Located across from Hamilton Hotel, Hamilton Shirts boasts exquisite custom dress shirts with over 30 years of history. Its loyal customers include professionals in the financial industry and media. Within a 30,000-40,000 won price range, customers get high quality dress shirts with their initials either on collars or sleeves. Reasonable prices along with exceptional quality have attracted not just Koreans but international tourists to Hamilton Shirts. Customers staying or living in Seoul may get their shirts delivered to their doors once they visit Hamilton Shirts and choose the type of fabric and style.

Namdaemun Market Gourmand Alley (Kalguksu Alley) (남대문시장 먹자골목(칼국수 골목))

9.6Km 2023-11-06

42-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

Namdaemun Market is a massive market in Seoul filled with history and traditions. In the market, there is a place where people can dine without worrying about time or money, in an unmistakably Korean atmosphere, and that is the Gourmand Alley (Kalguksu Alley). The alley is lined with stalls selling similar fare, and people sit down in front of them, shoulder to shoulder, to enjoy their meal. Namdaemun Market’s Gourmand Alley specializes in noodle soup and steamed barley rice sets. The latter is a mixture of rice and barley, which is then steamed together. Its call to popularity is the nutty flavor imparted by barley. It has a healthy taste like no other, so make sure to check it out. Each order often comes with two or three separate menus (noodle soup, steamed rice, cold buckwheat noodles, etc.), along with a sumptuous array of side dishes like kimchi. Because this spot is beloved by diners of all ages, one often has to wait to get one’s turn during meal hours or on weekends. Keep in mind that the alley’s age often manifests itself in its crowdedness and lower attention to hygiene.
Another thing to note is that first-time visitors often find it difficult to find the entrance to the alley. The entrance is the transparent plastic door right next to “Segye-ro Eyeglasses Shop,” which can be found right across from Exit 5 of Hoehyeon Station on Seoul Subway Line 4. The door is rather small and difficult to find, but once you enter the doorway, you will immediately see the stalls unfolding in front of your eyes.

TV program “Life Masters (2005-)”
TV program “A Walk Around the Neighborhood (2018-2022)”

Sungnyemun Imported Goods Shopping Center (숭례문(남대문) 수입상가)

9.6Km 2023-06-13

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-779-2951

Sungnyemun Imported Goods Shopping Center consists of two underground floors within the Daehan Hwaje Building (B3F-22F). The building is easy to locate among the low buildings of Namdaemun Market. In addtion to many items, the shopping center is particularly known for its cameras and audio equipment. Main items also include trekking items, household items, electronics, and fishing gear.

Baekbeom Kim Koo Statue (Baekbeom Plaza) (백범김구선생상(백범 광장))

9.6Km 2024-10-22

Hoehyeon-dong, Jung-gu, Seoul

Baekbeom Kim Koo Statue is located in Baekbeom Plaza in Namsan Park, Seoul. Erected in August 1969, the statue stands at a x_height of 10 meters. It commemorates the patriotic spirit of Kim Koo, who was both an independence activist and a politician in South Korea. During the Japanese colonial period, he actively participated in anti-Japanese movements, and after liberation, he played a leading role in the establishment of the government of the Republic of Korea.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information