Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

15.4Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

CheongKwanJang - Hangangno Branch [Tax Refund Shop] (정관장 한강로)

15.4Km 2024-04-18

1F, Junggwanjang Hangang-ro Branch, 159-1, Hangang-daero, Yongsan-gu, Seoul

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Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

15.5Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Jeongdong Culture Festival (정동문화축제)

15.5Km 2024-10-11

Jeong-dong, Jung-gu, Seoul
+82-2-3701-1603

Jeongdong Culture Festival brings an autumn ambience to Jeongdong-gil in Jung-gu, Seoul. The festival aims to promote the attractions within the area through various events and exhibitions.

Jeongdong Observatory (정동전망대)

15.5Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Korea Medical Tourism Promotion Association ((사)대한의료관광진흥협회)

15.5Km 2025-07-29

(#601) 29-3 Saemunan-ro 9-gil, Jongno-gu, Seoul

The Korea Medical Tourism Promotion Association aims to attract over 100,000 medical tourists within three years by establishing a structured system for attracting medical tourists, training specialized personnel, and supporting both domestic and international medical tourism. With the increasing number of foreign visitors coming to Korea for various purposes beyond tourism, such as international conferences, business, and exhibitions, there is a growing need for specialized services.

Plans is a company that can meet all these diverse customer needs. ceremonial arrangements, tours, and events often proceed irregularly due to changes in weather, group size, and transportation. To address these variables, Plans, the plural form of "Plan," represents a company that is always prepared from start to finish. It is a leading VIP travel agency in Korea, tailored to meet the needs of its clients.

Gwanghwamun Gukbap (광화문국밥)

15.5Km 2024-06-19

53 Sejong-daero 21-gil, Jung-gu, Seoul

Gwanghwamun Gukbap is a dwaeji gukbap (pork and rice soup) restaurant operated by Chef Park Chanil. Its distinctive feature lies in using only black pork loin and shoulder to enhance the flavor. The signature dish is the dwaeji gukbap, which boasts a mild, clean, and deep flavor. In addition to that, they also offer dwaeji suyuk (boiled pork slices) and pisundae (sundae with pork blood). Known for its authentic taste of rice soup and rich broth, it's a popular destination for many.

Four Seasons Charles H. (포시즌스호텔서울 찰스.H)

15.5Km 2024-03-15

97 Saemunan-ro, Jongno-gu, Seoul

This bar is named after the legendary American writer Charles H. Baker. It is inspired by speakeasy bars, which were bars hidden from sight during the Prohibition period, so its door blends into the surrounding walls. So, when one steps into the space, it is like stepping into a secret hangout. A cover charge of 10,000 won gives patrons a welcome drink, finger foods, and snacks. The menu is inspired by cocktails that Charles H. Baker had across the world, such as New York City, Mexico, Shanghai, Cuba, and Tahiti. It won 7th place in Asia’s 50 Best Bars list and 42nd place in the World’s 50 Best Bars list. The ambience is relaxed, and attentive services ensure that you can have a comfortable time here.

Yu Yuan (유 유안)

15.5Km 2017-02-24

97, Saemunan-ro, Jongno-gu, Seoul

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.

The Street in front of Cheongwadae (The Blue House) (청와대 앞길)

15.5Km 2025-08-20

Gungjeong-dong, Jongno-gu, Seoul
+82-2-120

The street in front of Cheongwadae (the Blue House) is open to the public and includes both Hyoja Samgeori (Hyoja three-way intersection) in Hyoja-dong and Palpan Samgeori (Palpan three-way inetersection) in Palpan-dong. When walking along Hyoja-ro Road from Gyeongbokgung Station, sights include a fountain, Mugunghwa Garden, Yeonmugwan Hall, and Daegogak & Yeongbingwan Hall.

Cheongwadae Sarangchae consists of one basement level and two above-ground levels, including Korean Culture Exhibition Hall, Planned Exhibition Hall, a gift shop, and rest area (Korean Food Promotion Hall, Café) on the first floor and Cheongwadae Hall and Haengboknuri Hall on the second floor. Daegogak Hall houses a book donated to former president, Kim Young-sam for expressing the past spirit of Sinmungo (Petitioner's drum from Korean History). Yeonmugwan Hall is a martial art and fitness center for guards. Mugunghwa Dongsan, formed after the ansa (Safe House) was demolished in 1993, includes a well, mock fortress, and rest area. Located behind Mugunghwa Dongsan is Apostolic Nunciature in Korea and Chilgung (Seven Palaces).

At the beginning of the street in front of Cheongwadae, dense trees and beautiful flower gardens decorating both sides of the road make it a nice place for taking a walk. The area from the north gate of Gyeongbokgung Palace, Chunchumun, to the main gate of Gyeongbokgung Palace, Geonchunmun, is Samcheongdong-gil Road. This road is home to many art galleries, including Kukje Gallery, Growrich Gallery, Gallery Hyundai, and Jin Art gallery, in the area of Hyoja-ro.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information