Pyeongnaeok (평래옥)

8.0Km 2021-03-22

21-1, Mareunnae-ro, Jung-gu, Seoul
+82-2-2267-5892

This store, which has been around since 1950, always has a long line of customers. A Pyeongyang cold buckwheat noodles specialty restaurant located in Jung-gu, Seoul. The representative menu is Pyeongyang cold buckwheat noodles.

Bukchon Pharmacy [Tax Refund Shop] (북촌약국)

8.0Km 2024-06-27

71, Yulgok-ro 3-gil, Jongno-gu, Seoul

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Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

8.0Km 2024-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

8.0Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Olive Young - Namyangju Donong Branch [Tax Refund Shop] (올리브영 남양주도농점)

8.0Km 2024-06-27

#109, and #110, 29, Donong-ro, Namyangju-si, Gyeonggi-do

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Insa-dong (인사동)

8.0Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Korean Craft & Design Foundation Gallery Shop (KCDF 갤러리숍 공예정원)

8.0Km 2021-07-08

8, Insadong 11-gil, Jongno-gu, Seoul
+82-2-733-9041

The Korean Craft & Design Foundation Gallery Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses.

Four Points by Sheraton Josun Seoul Myeong-dong (포포인츠 바이 쉐라톤 조선 서울 명동)

8.0Km 2022-06-09

36 , Samil-daero 10-gil, Jung-gu, Seoul

Four Points by Sheraton Josun Seoul Myeong-dong branch is a unique hotel located in Eulji-ro, Seoul. The hotel is located near Eulji-ro and Myeong-dong making it the perfect accommodation for business and leisure guests. There is a restaurant, lounge & bar, fitness center, meeting room, and business center.

Italyjae (이태리재)

8.0Km 2017-02-01

74-9, Yulgok-ro 1-gil, Jongno-gu, Seoul

Itaejae, located in a refined side street in Sogyeok-dong, offers authentic traditional Venetian-style Italian cuisine at a reasonable price.

K.O.N.G Gallery (공근혜갤러리)

8.0Km 2024-10-10

38 Samcheong-ro 7-gil, Jongno-gu, Seoul (Samcheong-dong)

Since its opening in 2005, the gallery has made a significant impact on the Korean photography scene by introducing world-class photographers to Korea. It relocated to its present site next to the Cheongwadae, Samcheong-dong, in 2010, adding spaces for painting, sculpture, video, installation, and other forms of contemporary art. The gallery focuses on artists based in Paris, London, and New York, presenting works that represent the current state of contemporary art in the 21st century. It also plays a vital role as a Korean gallery by discovering young Korean artists and supporting their overseas activities.

Pyeongnaeok (평래옥) - Area information - Korea travel information