6.5Km 2025-06-17
Songhyeon-dong, Jongno-gu, Seoul
Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.
6.6Km 2024-10-21
12-11 , Jahamun-ro 17-gil, Jongno-gu, Seoul
Sangchonjae House, run by the Jongno Cultural Foundation, is a traditional hanok cultural space located in Sejong Village, Ogin-dong, Jongno-gu, and operates various cultural Korean programs such as exhibitions, educational experiences, and events to fully experience Korea's four seasons. The name Sangchonjae was conceived from the old name of Sejong Village, the western part of Gyeongbokgung Palace and the birthplace of King Sejong. The house reflects the lifestyle of an ordinary peasant during the Joseon dynasty. It consists of three buildings: the main building, the guesthouse known as sarangchae, and the annex. There is an experience center indoors offering tea ceremonies and traditional game experiences.
6.6Km 2025-06-19
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900
Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.
6.6Km 2024-07-17
161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295
The Royal Culture festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.
6.6Km 2024-04-18
73, Dobongsan-gil, Dobong-gu, Seoul
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6.6Km 2022-08-08
20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477
The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.
6.6Km 2022-10-05
157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067
Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.
Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.
Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.
6.6Km 2024-12-03
3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul
As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace. With the recent remodeling of the market, including the long-neglected Gyeongdong Theater, the place feels totally renewed and full of energy. Thanks to the renovation and diverse food stalls, the place is always bustling and filled with people.
6.6Km 2024-12-27
3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul
Restored Gyeongdong Market space and the 5th community store for a win-win relationship with local economy
This 5th Starbucks Community Store is housed in a restored theater in Gyeongdong Market. The store has a win-win agreement with local merchants. Starbucks created a multiple cultural space in collaboration with LG Electronics such as LG Gold Star Radio Refresh Center. Every week, local artists and college students present culture and art performances on the stage that recreated the theatre concept. To offer a special experience suitable to an old theater, Starbucks developed the Retro Theater-like CND. For differentiated customer experiences, the store sells store-baked crafted food and exclusive merchandise.
6.6Km 2021-09-29
71, Donhwamun-ro, Jongno-gu, Seoul
+82-2-741-5447
The Tteok Museum displays over 2,000 Korean kitchen utensils and tteok (rice cake) related items, arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.