Understand Avenue (언더스탠드에비뉴)

10.3Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Park Ryu Sook Gallery (박여숙화랑)

10.3Km 2025-01-08

461, Apgujeong-ro, Gangnam-gu, Seoul
+82-2-549-7575

Soon after its opening in 1983, the Park Ryu Sook Gallery moved to Cheongdam-dong, an uncharted territory back in 1988. Ever since, the gallery has played a significant role in turning the region into one of the most representative art places in Korea. The Park Ryu Sook Gallery mainly deals with modern art, and contributes to the development of Korea's modern art scene by recruiting and supporting talented rookies in the field, and by introducing artwork of major modern artists from abroad. Moreover, the gallery works to promote Korean art worldwide by joining major art fairs such as the Chicago, Koln, and Basel art fairs.

Through these and similar activities, the Park Ryu Sook Gallery works to provide the public the invaluable opportunity to enjoy quality artwork, maximize their own creativity, and take a moment out of their hectic lives to indulge in a little self-reflection.

CheongKwanJang - Sinseol-dong Branch [Tax Refund Shop] (정관장 신설동점)

10.3Km 2024-06-27

9, Wangsan-ro, Dongdaemun-gu, Seoul

-

Yeson Voice Center (예송이비인후과 음성센터)

10.3Km 2025-07-29

773 Samseong-ro, Gangnam-gu, Seoul

Yeson Voice Center is the only center of its kind in Korea that implements various high-tech treatment methods.
It provides multilaryngeal muscle Botox injection tailored to patients with spasmodic dysphonia to significantly increase the length of their normal voice period, while increasing the possibility of curing the disease. As such, the center provides patients with spasmodic dysphonia, a disease previously considered incurable, with renewed hope.
Additionally, the center uses advanced surgical techniques, including microflap laryngomicrosurgery, to treat various diseases such as vocal cord nodules, vocal cord polyps, Reinke's edema or vocal fold cyst, allowing patients to recover their clean and clear voices.
The center also provides laryngoplasty, enabling transgender individuals to change their voices to their preferred gender identity, for a thorough transition.
Yeson Voice Center has created a new healthcare treatment culture. It is committed to steadfastly conducting research to provide patients in Korea with new medical services they have not experienced before and to get closer to its patients.

Innisfree - Hansung Univ. Branch [Tax Refund Shop] (이니스프리 한성대)

10.3Km 2024-04-18

3, Dongsomun-ro 7-gil, Seongbuk-gu, Seoul

-

Korea Furniture Museum (한국가구박물관)

10.3Km 2024-10-29

121 Daesagwan-ro, Seongbuk-gu, Seoul

The Korea Furniture Museum, located on a hill in Seongbuk-dong, Seoul, is a special museum that displays items related to Korea's traditional living culture. The museum exhibits wooden furniture made in the late Joseon dynasty by material (persimmon tree, maple tree, paulownia tree, zelkova tree, pine tree, papers, etc.), by the type of space (men’s quarters, women’s quarters, kitchen, etc.), and by regional characteristics. It also exhibits interior decorations, flower walls, chimneys, and yards, as well as ten traditional Korean houses.
This museum operates through a guided tour (maximum of 20 people per group) only, suitable for showing Korea's housing culture that harmonizes furniture and nature. The old household items, “furniture,” are displayed in rooms outside glass storage boxes, allowing visitors to experience a beautiful traditional culture.
Since it was selected as the official luncheon venue for the spouses of leaders of 20 countries at the 2010 G20 Seoul Summit, there has been a steady stream of state guests and worldwide celebrities, including Chinese President Xi Jinping and his wife, the German President, the Prime Minister of Hungary, the Prime Minister of Singapore, the King and Queen of Belgium, the King of Sweden, the head of the IMF, and movie stars Brad Pitt, and Victoria Beckham.

In addition, it was selected as the "most beautiful museum in Seoul” by CNN in 2011. The museum also served as an interview location for BTS members, who are receiving global attention. As such, it is attracting attention as a representative tourist destination in Seoul and a cultural space preferred by government ministries and companies. Tours require reservations, which can be made through the website.

Bucheon Botanical Garden (부천식물원)

10.4Km 2021-04-08

660, Gilju-ro, Bucheon-si, Gyeonggi-do
+82-32-625-4877

Bucheon Botanical Garden houses many rare plants, spread across two above-ground floors and two underground floors in a 27,124 ㎡ building. The building was designed in the shape of a peach flower, the symbol of Bucheon, and has one central garden and five themed gardens: general plant garden, aquatic plant garden, tropical plant garden, succulent plant garden, and indigenous plant garden.

In the central garden, 9,975 trees representing some 310 species are planted. With a forest nearby, the botanical garden offers a great nature learning experience for visitors. Together with the Natural Ecology Museum and Children Zoo nearby, it is also a great cultural and recreational destination.

Yangssine Wangsundae (양씨네왕순대)

10.4Km 2021-03-19

131, Wonjong-ro, Bucheon-si, Gyeonggi-do
+82-32-682-1170

This is a Korean cuisine located in Bucheon-si, Gyeonggi-do. The representative menu is blood sausage soup. It is located near the Gogang Prehistory Relics Park (Tourist Site).

CU - Cheongdam Samhwan Branch [Tax Refund Shop] (cu청담삼환점)

10.4Km 2024-06-27

1F, #102 and #103, 49, Hakdong-ro 77-gil, Gangnam-gu, Seoul

-

Yearimdang Art Hall (예림당아트홀)

10.4Km 2021-12-07

337, Eonju-ro, Gangnam-gu, Seoul
+82-2-6413-3689

Yearimdang Art Hall is a children’s theater that opened in March 2011. A joint project of Yearimdang publishing company and PMC Production, the art hall is a mid-sized theater with 439 seats divided into two floors. The first floor consists of VIP sets and S-class seats that allow for more interaction with the actors on stage and access to surprise events during the performances. Seats on the second floor (A-class) offer an affordable, bird’s-eye-view of the stage. The seats are designed to fit children’s body, while providing parents with much needed rest.

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information