Understand Avenue (언더스탠드에비뉴)

9.4Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Jeonjugol Sutbulgalbi (전주골숯불갈비)

9.4Km 2021-03-22

15, Donhwamun-ro, 5ga-gil, Jongno-gu, Seoul
+82-2-765-2582

It is famous as a regular hang-out spot of the well-known Korean MC (Hae Song). This restaurant's signature menu is grilled beef ribs. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Danha(단하)

9.4Km 2024-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

SAINT JAMES SAMCHEONG[Korea Quality]/세인트 제임스 삼청[한국관광 품질인증]

9.4Km 2024-06-26

78 , Samcheong-ro, Jongno-gu, Seoul
+82-742-4628(extension number 207)

The Saint James Samcheong store opened in July 2016 in Samcheong-ro, Jongno-gu, Seoul. The store exemplifies the quiet yet bustling atmosphere of the Samcheong-dong district, and is well-known for its marine styling. It sells men’s, women's and children's wear, plus shoes, bags and fashion accessories. Featured brands include SAINT JAMES (France), BUDDY (Japan), VEJA (France), SOLUDOS (USA), and BRONTE (Netherlands).

Saint James - Samcheong Branch [Tax Refund Shop] (세인트제임스 삼청)

9.4Km 2024-04-23

B2F, 124, Singomae-ro, Giheung-gu, Yongin-si, Gyeonggi-do

-

Aromind (아로마인드)

9.5Km 2024-01-30

19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul

Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.

Goti (고티(Goatee))

9.5Km 2021-03-24

242, Achasan-ro, Gwangjin-gu, Seoul
+82-10-3283-6566

It is a place where you can enjoy Kozel dark draft beer at affordable prices. The best menu at this restaurant is gambas al ajillo (spanish garlic shrimp). This Western dishes restaurant is located in Gwangjin-gu, Seoul.

Pajeongjip (파전집)

9.5Km 2021-04-13

27, Donhwamun-ro 11-gil, Jongno-gu, Seoul
+82-2-742-6763

A great store to visit on a rainy day. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is assorted savory pancakes.

Café Grandpa Factory (카페 할아버지공장)

9.5Km 2024-11-07

9 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul

◎ Travel information to meet Hallyu’s charm - "Vincenzo"
It is a coffee shop in the former factory building. It doesn't look that big from the outside, but when you step inside, the high ceilings and wide space give you an unexpected charm. With a total of three floors, each floor is decorated in a different atmosphere with plants and paintings, so you can get various SNS proof shots. The place where Vincenzo (Song Joongki) and Hong Chayoung (Jeon Yeobeen) drank Espresso and Iced Americano was the outdoor terrace on the first floor, and the terrace on the third floor can be seen at a glance.

Olive Young - Konkuk Univeristy Town Branch [Tax Refund Shop] (올리브영 건대 타운)

9.5Km 2024-06-27

1F and 2F, 244, Achasan-ro, Gwangjin-gu, Seoul

-

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information